{"id":54159,"date":"2016-05-23T14:30:25","date_gmt":"2016-05-23T12:30:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=54159"},"modified":"2016-05-23T14:30:25","modified_gmt":"2016-05-23T12:30:25","slug":"compra-programatica-publicidad-nativa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54159","title":{"rendered":"Mediasmart y Ligatus impulsan la compra program\u00e1tica de publicidad nativa"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-54160\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/05\/publicidad-nativa.jpg\" alt=\"compra-program\u00e1tica-publicidad-nativa\" width=\"345\" height=\"207\" \/>Mediasmart, compa\u00f1\u00eda tecnol\u00f3gica mobile, ha firmado un acuerdo con el ad network Ligatus para que su inventario de publicidad nativa est\u00e9 disponible de forma program\u00e1tica.<\/strong><\/p>\n<p>El inventario de <strong>formatos nativos<\/strong> de Ligatus, que sirve m\u00e1s de 31.000 millones de impresiones en m\u00e1s de 1.2000 sitios premium, se puede comprar ahora a trav\u00e9s de bsmart, la plataforma tecnol\u00f3gica propiedad de Mediasmart. Los clientes de esta compa\u00f1\u00eda podr\u00e1n ahora acceder al inventario en modo de autoservicio, ya sea mediante el interfaz web de bsmart o v\u00eda APIs de bsmart.<\/p>\n<p>La <strong>demanda de publicidad nativa v\u00eda program\u00e1tica<\/strong> ha crecido de manera significativa recientemente. Y es que estos formatos son tambi\u00e9n una manera eficaz de\u00a0 abordar los retos de los ad blocker, porque son relevantes, personalizados y parte del contenido real.<\/p>\n<p>\u00abLos anunciantes quieren comprar publicidad nativa de manera program\u00e1tica, por lo que se trata de un mercado con un crecimiento prometedor, dice Klaus Ludemann, CEO de Ligatus. \u00abEste acuerdo nos permitir\u00e1 alcanzar a nuevos anunciantes a trav\u00e9s del <strong>DSP de Mediasmart<\/strong> y promover el proceso de compra de este tipo de formato en Europa, donde la demanda es muy alta y nosotros estamos recibiendo muchas solicitudes. A su vez, los editores se benefician del aumento de la demanda, consiguiendo una mejor monetizaci\u00f3n de su inventario\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mediasmart, compa\u00f1\u00eda tecnol\u00f3gica mobile, ha firmado un acuerdo con el ad network Ligatus para que su inventario de publicidad nativa<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[324,819],"class_list":["post-54159","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-compra-programatica","tag-publicidad-nativa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Compra program\u00e1tica de publicidad nativa - IPMARK<\/title>\n<meta name=\"description\" content=\"Mediasmart y Ligatus impulsan la compra program\u00e1tica de publicidad nativa tras llegar a un acuerdo que permite acceder al inventario del ad network\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=54159\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compra program\u00e1tica de publicidad nativa - IPMARK\" \/>\n<meta property=\"og:description\" content=\"Mediasmart y Ligatus impulsan la compra program\u00e1tica de publicidad nativa tras llegar a un acuerdo que permite acceder al inventario del ad network\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=54159\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-23T12:30:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/05\/publicidad-nativa.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54159#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54159\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Mediasmart y Ligatus impulsan la compra program\u00e1tica de publicidad nativa\",\"datePublished\":\"2016-05-23T12:30:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54159\"},\"wordCount\":237,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54159#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/publicidad-nativa.jpg\",\"keywords\":[\"compra program\u00e1tica\",\"publicidad nativa\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54159\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=54159\",\"name\":\"Compra program\u00e1tica de publicidad nativa - IPMARK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54159#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54159#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2016\\\/05\\\/publicidad-nativa.jpg\",\"datePublished\":\"2016-05-23T12:30:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Mediasmart y Ligatus impulsan la compra program\u00e1tica de publicidad nativa tras llegar a un acuerdo que permite acceder al inventario del ad network\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54159#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=54159\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54159#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54159#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mediasmart y Ligatus impulsan la compra program\u00e1tica de publicidad nativa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Compra program\u00e1tica de publicidad nativa - IPMARK","description":"Mediasmart y Ligatus impulsan la compra program\u00e1tica de publicidad nativa tras llegar a un acuerdo que permite acceder al inventario del ad network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=54159","og_locale":"es_ES","og_type":"article","og_title":"Compra program\u00e1tica de publicidad nativa - IPMARK","og_description":"Mediasmart y Ligatus impulsan la compra program\u00e1tica de publicidad nativa tras llegar a un acuerdo que permite acceder al inventario del ad network","og_url":"https:\/\/ipmark.com\/?p=54159","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2016-05-23T12:30:25+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/05\/publicidad-nativa.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=54159#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=54159"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Mediasmart y Ligatus impulsan la compra program\u00e1tica de publicidad nativa","datePublished":"2016-05-23T12:30:25+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=54159"},"wordCount":237,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=54159#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/05\/publicidad-nativa.jpg","keywords":["compra program\u00e1tica","publicidad nativa"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=54159","url":"https:\/\/ipmark.com\/?p=54159","name":"Compra program\u00e1tica de publicidad nativa - IPMARK","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=54159#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=54159#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/05\/publicidad-nativa.jpg","datePublished":"2016-05-23T12:30:25+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Mediasmart y Ligatus impulsan la compra program\u00e1tica de publicidad nativa tras llegar a un acuerdo que permite acceder al inventario del ad network","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=54159#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=54159"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=54159#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=54159#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Mediasmart y Ligatus impulsan la compra program\u00e1tica de publicidad nativa"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/54159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54159"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/54159\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}