{"id":54095,"date":"2016-05-20T10:37:51","date_gmt":"2016-05-20T08:37:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=54095"},"modified":"2016-05-20T10:37:51","modified_gmt":"2016-05-20T08:37:51","slug":"publicitarios-jornada-laboral-racional","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54095","title":{"rendered":"Publicitarios por una jornada laboral racional: #nomoregoingstrong"},"content":{"rendered":"<figure id=\"attachment_54097\" aria-describedby=\"caption-attachment-54097\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-54097\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/05\/mita-diran-no-more-going-strong1.jpg\" alt=\"Mita Diran-No-more-going-strong\" width=\"690\" height=\"427\" \/><figcaption id=\"caption-attachment-54097\" class=\"wp-caption-text\">La publicitaria Mita Diran falleci\u00f3 despu\u00e9s de tuitear que llevaba 30 horas trabajando.<\/figcaption><\/figure>\n<p><strong>El grupo de publicitarios The Advertising People ha iniciado una petici\u00f3n en Change.org para reclamar una jornada laboral racional en el sector. Ya tienen m\u00e1s de 3.000 firmas. <\/strong><\/p>\n<p>Este movimiento, surgido en Barcelona, se suma al iniciado por la agencia brit\u00e1nica Wieden and Kennedy, que trata de limitar el n\u00famero de horas seguidas que los publicitarios pueden llegar a trabajar.<\/p>\n<p>La petici\u00f3n <a href=\"https:\/\/www.change.org\/p\/nomoregoingstrong\" target=\"_blank\" rel=\"noopener noreferrer\">#nomoregoingstrong<\/a>\u00a0advierte de las nefastas consecuencias que estas <strong>desproporcionadas jornadas laborales<\/strong> pueden producir en la <strong>salud de los publicitarios<\/strong> y en sus vidas personales y recuerda el caso <strong>de \u00a0<a href=\"http:\/\/adage.com\/article\/global-news\/y-r-copywriter-indonesia-dies-tweet-overwork\/245716\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mita Diran<\/a>\u00a0y su tweet de \u00ab30 hours of working and still going strong\u00bb justo antes de morir<\/strong>.<\/p>\n<p><strong>Dirigida a Martin Sorrell<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-54098\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/05\/NoMoreGoingStrong-e1463733085420.jpg\" alt=\"No more going strong-petici\u00f3n-Change.org\" width=\"345\" height=\"194\" \/><\/p>\n<p>La petici\u00f3n va dirigida<strong> \u00a0<\/strong>a <strong>Martin Sorrell<\/strong> (WPP), <strong>Michael I. Roth<\/strong> (Interpublic Group of Companies IPG), <strong>John Wren<\/strong> (Omnicom Group) y <strong>Maurice L\u00e9vy<\/strong> (Publicis Groupe), los CEOs de los cuatro grupos publicitarios m\u00e1s importantes en el mundo<\/p>\n<p>\u00abJornadas de 72 horas consecutivas\u00bb, \u00abun mes entero sin fines de semana\u00bb, \u00absalir a las 8 de la tarde es una utop\u00eda\u00bb, \u00abagencias esclavistas\u00bb, \u00abnunca puedo hacer planes\u00bb, \u00abla publicidad me ha costado un divorcio\u00bb&#8230; estos son algunos de los comentarios que se pueden leer en change.org\/p\/nomoregoingstrong.<\/p>\n<p><strong>Respetar las leyes vigentes<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>The Advertising Group recuerda que en el sector de la publicidad <strong>no se respetan las leyes vigentes recogidas en la Ley del Estatuto de los Trabajadores<\/strong>, el Convenio Colectivo Estatal para Empresas de Publicidad, ni en la Declaraci\u00f3n Universal de los Derechos Humanos, que establece que \u201ctoda persona tiene derecho a una limitaci\u00f3n razonable de la duraci\u00f3n del trabajo\u201d.<\/p>\n<p>Por eso, #nomoregoingstrong\u00a0 han presentado a los CEOs de los cuatro grupos publicitarios m\u00e1s importantes del mundo las siguientes demandas:<\/p>\n<p>&nbsp;<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Como norma general, el personal no deber\u00eda trabajar nunca m\u00e1s de 40 horas semanales.<\/p>\n<p>&nbsp;<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Las reuniones, no deber\u00edan celebrarse m\u00e1s tarde de las 18h.<\/p>\n<p>&nbsp;<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 El personal no deber\u00eda enviar correos electr\u00f3nicos pasadas las 19h.<\/p>\n<p>&nbsp;<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A la vez, se entiende que en determinadas circunstancias (concursos, rodajes&#8230;) se deben trabajar horas extraordinarias, pero \u00e9stas, deber\u00edan ser siempre retribuidas con d\u00edas libres o monetariamente.<\/p>\n<p>La campa\u00f1a se va a difundir en <strong>redes sociales<\/strong> y a trav\u00e9s de acciones en los diferentes festivales publicitarios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo de publicitarios The Advertising People ha iniciado una petici\u00f3n en Change.org para reclamar una jornada laboral racional en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-54095","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PuPublicitarios 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