{"id":53904,"date":"2016-05-13T11:04:16","date_gmt":"2016-05-13T09:04:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=53904"},"modified":"2016-05-13T11:04:16","modified_gmt":"2016-05-13T09:04:16","slug":"el-gran-consumo-cayo-un-22","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=53904","title":{"rendered":"El Gran Consumo cay\u00f3 un 2,2%"},"content":{"rendered":"<figure id=\"attachment_53905\" aria-describedby=\"caption-attachment-53905\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-53905\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/05\/LIDL.jpg\" alt=\"Lidl es la cadena de distribuci\u00f3n que m\u00e1s ha crecido en el \u00faltimo a\u00f1o-IPMARK\" width=\"345\" height=\"212\" \/><figcaption id=\"caption-attachment-53905\" class=\"wp-caption-text\">Lidl es la cadena de distribuci\u00f3n que m\u00e1s creci\u00f3 en los \u00faltimos meses.<\/figcaption><\/figure>\n<p><strong>El sector del Gran Consumo cay\u00f3 un 2,2% en valor durante el primer trimestre del a\u00f1o, arrastrado por el descenso de los precios de los productos frescos. Lidl fue la cadena retail que m\u00e1s creci\u00f3, tal y como viene ocurriendo en el \u00faltimo a\u00f1o. <\/strong><\/p>\n<p>Seg\u00fan la \u00faltima entrega de las \u201cCuotas de la distribuci\u00f3n\u201d de la consultora Kantar Worldpanel, el gasto en productos frescos se contrajo un -4,4%, mientras que el Gran Consumo envasado (alimentaci\u00f3n envasada y bebidas, droguer\u00eda y perfumer\u00eda) consigue resistir en valor (-0,3%) gracias a la inflaci\u00f3n registrada en estos productos.<\/p>\n<p>La celebraci\u00f3n de la Semana Santa en el mes de marzo tambi\u00e9n contribuy\u00f3 a una ca\u00edda del 2,1% en volumen. \u201cA diferencia de otros pa\u00edses como Reino Unido, en el que la Semana Santa supuso un impulso para el sector, en nuestro pa\u00eds esta semana suele registrar un <strong>descenso de consumo<\/strong>. Al caer en marzo, la tendencia del sector en el primer trimestre se ha confirmado a la baja, pero a su vez eso implica que en el mes de abril se recuperar\u00e1 el \u2018efecto calendario\u2019. Por lo tanto, podemos esperar una mejora de la tendencia en los pr\u00f3ximos meses\u201d, explica Florencio Garc\u00eda, retail &amp; petrol sector director de Kantar Panel.<\/p>\n<p>En este entorno, el \u00fanico canal que cerr\u00f3 el trimestre en positivo es el <strong>discount<\/strong>, que crece un 4,8% en valor, precisamente gracias a la secci\u00f3n de frescos. Florencio Garc\u00eda a\u00f1ade que \u201cen un producto con tanta implicaci\u00f3n como los productos frescos, toda la p\u00e9rdida del canal especialista se est\u00e1 yendo a las <strong>tiendas de surtido corto<\/strong>, lo que demuestra que las propuestas de Grupo DIA, Aldi, Lidl o Mercadona est\u00e1n convenciendo al consumidor\u201d.<\/p>\n<p><strong>Distribuci\u00f3n<\/strong><\/p>\n<p><strong>Lidl<\/strong> continu\u00f3 siendo la cadena con m\u00e1s crecimiento, ganando medio punto de cuota hasta rozar el 4% de peso dentro del mercado nacional (3,9%).<\/p>\n<p><strong>Mercadona<\/strong>, <strong>DIA<\/strong> y <strong>Carrefour<\/strong> reforzaron sus posiciones a la cabeza de la distribuci\u00f3n espa\u00f1ola, ganando cuota con respecto al inicio de 2015. La cadena valenciana pas\u00f3 de un 22,7% a un 22,9% del mercado; DIA recuper\u00f3 la segunda posici\u00f3n pasando de un 8,5% a un 8,7% de cuota, mientras que el grupo franc\u00e9s aument\u00f3 una d\u00e9cima hasta el 8,4%.<\/p>\n<p>Eroski (6%) y Alcampo (3,9%) se vieron afectados en mayor medida el estancamiento del canal hipermercado, que es el que peor evoluciona dentro de la distribuci\u00f3n moderna.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector del Gran Consumo cay\u00f3 un 2,2% en valor durante el primer trimestre del a\u00f1o, arrastrado por el descenso<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-53904","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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