{"id":53892,"date":"2016-05-13T09:22:57","date_gmt":"2016-05-13T07:22:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=53892"},"modified":"2016-05-13T09:22:57","modified_gmt":"2016-05-13T07:22:57","slug":"skoda-fabia-reposicionamiento","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=53892","title":{"rendered":"\u0160koda Fabia, nuevo spot de la estrategia de reposicionamiento"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53893\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/05\/Skoda-Fabia.jpg\" alt=\"Skoda Fabia, nuevo spot de Proximity Barcelona.2016-IPMARK\" width=\"690\" height=\"278\" \/>Proximity Barcelona prosigue con la campa\u00f1a de reposicionamiento de \u0160koda con \u2018El estreno\u2019, un nuevo spot creado para el \u0160koda Fabia.<\/strong><\/p>\n<p>Producido por Ox\u00edgeno, con Carles L\u00e1zaro como realizador, el spot narra la historia de un grupo de \u201camigotes\u201d empe\u00f1ados en estropear el d\u00eda de estreno de su coche al protagonista de la misma.<\/p>\n<p>Contin\u00faa as\u00ed la <strong>estrategia de reposicionamiento<\/strong> ideada por la agencia publicitaria para su cliente \u0160koda, \u201c\u00bfPara qu\u00e9 quieres un coche si no es para vivirlo?\u201d, iniciada hace un mes con el anuncio \u201cEl flechazo\u201d.<\/p>\n<p>\u201cEl estreno\u201d se completa con una campa\u00f1a digital y otra de radio.<\/p>\n<p><iframe loading=\"lazy\" title=\"SKODA FABIA-\u00bfPara qu\u00e9 quieres un coche si no es para ensuciarlo?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/w7NTLVZX0ss?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Proximity Barcelona prosigue con la campa\u00f1a de reposicionamiento de \u0160koda con \u2018El estreno\u2019, un nuevo spot creado para el \u0160koda<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-53892","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0160koda Fabia, campa\u00f1a de reposicionamiento-IPMARK<\/title>\n<meta name=\"description\" content=\"Skoda Fabia estrena un nuevo spot dentro de su estrategia de reposicionamiento, encargada a la agencia publicitaria Proximity Barcelona\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=53892\" \/>\n<meta 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