{"id":53885,"date":"2016-05-12T16:28:39","date_gmt":"2016-05-12T14:28:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=53885"},"modified":"2016-05-12T16:28:39","modified_gmt":"2016-05-12T14:28:39","slug":"inread-vertical-rexona","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=53885","title":{"rendered":"Unilever utiliza InRead Vertical en su campa\u00f1a para Rexona"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-53887\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/05\/Rexona_inread_vertical-170x300.jpg\" alt=\"Campa\u00f1a m\u00f3vil de Rexona con formato inRead Vertical\" width=\"170\" height=\"300\" \/>Unilever y Mindshare estrenan en Espa\u00f1a el nuevo formato de v\u00eddeo inRead Vertical de Teads con una campa\u00f1a para la nueva gama Rexona Antiolor Bacteriano. <\/strong><\/p>\n<p>El formato inRead Vertical, que fue presentado en el Mobile World Congress (MWC), es un <strong>formato especialmente dise\u00f1ado para su visualizaci\u00f3n en smartphones<\/strong>, atendiendo a los h\u00e1bitos de uso de la pantalla en vertical por parte de los consumidores y ofreci\u00e9ndoles una experiencia publicitaria plena. Seg\u00fan estudios de usabilidad, <strong>el 94% del tiempo el m\u00f3vil se usa en orientaci\u00f3n vertical<\/strong>.<\/p>\n<p>La <a href=\"https:\/\/www.facebook.com\/teadses\/videos\/1807074582858566\/\" target=\"_blank\" rel=\"noopener noreferrer\">campa\u00f1a de Rexona<\/a>\u00a0ten\u00eda como objetivo comunicar la eficacia de una nueva gama, <strong>Rexona Antiolor Bacteriano<\/strong>, id\u00f3nea ante situaciones inc\u00f3modas relacionadas con el sudor, a trav\u00e9s de piezas de v\u00eddeo grabadas con c\u00e1mara oculta y en tono de humor.<\/p>\n<p>La agencia de medios Mindshare seleccion\u00f3 inRead Vertical de Teads para alcanzar a un p\u00fablico de entre 25-45 a\u00f1os, que consume una gran cantidad de contenido en dispositivos m\u00f3viles<\/p>\n<p>La campa\u00f1a, que empez\u00f3 el 26 de abril, ha estado activa durante 11 d\u00edas y ha conseguido m\u00e1s de 38.000 visualizaciones del spot.<\/p>\n<p><strong>InRead Vertical<\/strong><\/p>\n<p>El formato InRead Vertical proporciona una experiencia publicitaria que se siente nativa, seg\u00fan afirman en Teads. El player de v\u00eddeo aparece integrado entre p\u00e1rrafos del texto y la <strong>publicidad est\u00e1 100% adaptada al tama\u00f1o y uso de la pantalla<\/strong>.<\/p>\n<p>Adem\u00e1s es respetuoso con la navegaci\u00f3n de los usuarios, al no verse expuestos a una publicidad forzosa y manteniendoel control sobre la pieza en todo momento (bot\u00f3n de skip desde el inicio, activaci\u00f3n de sonido, inicio del modo pantalla completa mediante tap).<\/p>\n<p>De cara a las marcas, el modelo de comercializaci\u00f3n de Tead permite que <strong>solo se pague por los los visionados conseguidos<\/strong> y al no ser un formato de exposici\u00f3n forzada, la marca se asegura conseguir visualizaciones cualificadas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unilever y Mindshare estrenan en Espa\u00f1a el nuevo formato de v\u00eddeo inRead Vertical de Teads con una campa\u00f1a para la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-53885","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a inRead Vertical de Rexona-IPMARK<\/title>\n<meta name=\"description\" content=\"Unilever es el primer anunciante espa\u00f1ol que ha usado el formato inRead Vertical de Tead, aplicado a una campa\u00f1a del desodorante Rexona\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=53885\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta 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