{"id":53592,"date":"2016-05-03T16:25:33","date_gmt":"2016-05-03T14:25:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=53592"},"modified":"2016-05-03T16:25:33","modified_gmt":"2016-05-03T14:25:33","slug":"natalia-echeverria-mcdonalds","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=53592","title":{"rendered":"Natalia Echeverr\u00eda, directora de marketing y comunicaci\u00f3n de McDonald\u2019s Espa\u00f1a"},"content":{"rendered":"
\"Natal\u00eda
Natalia Echevarr\u00eda.<\/figcaption><\/figure>\n

Natalia Echeverr\u00eda, hasta ahora directora de marketing de Garnier, ha fichado por McDonald\u2019s Espa\u00f1a. Sucede en el cargo a Beatriz Faustino, que asume la direcci\u00f3n del \u00e1rea digital de la cadena de restaurantes. <\/p>\n

Echeverr\u00eda cuenta con una larga trayectoria profesional en el mundo de la comunicaci\u00f3n y el marketing. Durante m\u00e1s de 10 a\u00f1os ha formado parte del equipo de L\u2019Oreal, tanto en Espa\u00f1a como en Estados Unidos, donde ha ocupado varios cargos de responsabilidad. En la \u00faltima etapa ha estado al frente del marketing de la marca de cosm\u00e9tica Garnier. <\/p>\n

\"Beatriz
Beatriz Faustino, directora del \u00e1rea digital de McDonald’s Espa\u00f1a.<\/figcaption><\/figure>\n

Por su parte, Beatriz Faustino, tras ocho a\u00f1os como directora de marketing de McDonald\u2019s Espa\u00f1a pasa a liderar el \u00e1rea digital, para afrontar los retos de la gran transformaci\u00f3n digital que la marca ha iniciado, y en respuesta a la nueva realidad social y comportamiento de los consumidores. <\/p>\n

Alexandre Simon, vicepresidente de marketing, digital y supply chain de McDonald\u2019s Espa\u00f1a, se\u00f1ala que \u201ccon este nombramiento tratamos de cubrir las nuevas demandas de los consumidores, seguir sorprendiendo y modernizar la marca sin dejar atr\u00e1s los valores sobre los que se ha construido a lo largo de estos a\u00f1os. Para ello es clave evolucionar la experiencia en el punto de venta y la manera en la que nos relacionamos con los consumidores, y en esto la digitalizaci\u00f3n y la innovaci\u00f3n juegan un papel fundamental\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"

Natalia Echeverr\u00eda, hasta ahora directora de marketing de Garnier, ha fichado por McDonald\u2019s Espa\u00f1a. Sucede en el cargo a Beatriz<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-53592","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"\nNatalia Echeverr\u00eda, marketing y comunicaci\u00f3n McDonald's-IPMARk<\/title>\n<meta name=\"description\" content=\"McDonald's Espa\u00f1a ficha a Natalia Echevarr\u00eda, procedente de Garnier, para sustituir a Beatriz Faustino al frente de la direcci\u00f3n de marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=53592\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natalia Echeverr\u00eda, marketing y comunicaci\u00f3n McDonald's-IPMARk\" \/>\n<meta property=\"og:description\" content=\"McDonald's Espa\u00f1a ficha a Natalia Echevarr\u00eda, procedente de Garnier, para sustituir a Beatriz Faustino al frente de la direcci\u00f3n de marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=53592\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2016-05-03T14:25:33+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=53592#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=53592\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Natalia Echeverr\u00eda, directora de marketing y comunicaci\u00f3n de McDonald\u2019s Espa\u00f1a\",\"datePublished\":\"2016-05-03T14:25:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=53592\"},\"wordCount\":285,\"commentCount\":0,\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=53592\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=53592\",\"name\":\"Natalia Echeverr\u00eda, marketing y comunicaci\u00f3n McDonald's-IPMARk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"datePublished\":\"2016-05-03T14:25:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"McDonald's Espa\u00f1a ficha a Natalia Echevarr\u00eda, procedente de Garnier, para sustituir a Beatriz Faustino al frente de la direcci\u00f3n de marketing\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=53592#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=53592\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=53592#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Natalia Echeverr\u00eda, directora de marketing y comunicaci\u00f3n de McDonald\u2019s Espa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Natalia Echeverr\u00eda, marketing y comunicaci\u00f3n McDonald's-IPMARk","description":"McDonald's Espa\u00f1a ficha a Natalia Echevarr\u00eda, procedente de Garnier, para sustituir a Beatriz Faustino al frente de la direcci\u00f3n de marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=53592","og_locale":"es_ES","og_type":"article","og_title":"Natalia Echeverr\u00eda, marketing y comunicaci\u00f3n McDonald's-IPMARk","og_description":"McDonald's Espa\u00f1a ficha a Natalia Echevarr\u00eda, procedente de Garnier, para sustituir a Beatriz Faustino al frente de la direcci\u00f3n de marketing","og_url":"https:\/\/ipmark.com\/?p=53592","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2016-05-03T14:25:33+00:00","author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=53592#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=53592"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Natalia Echeverr\u00eda, directora de marketing y comunicaci\u00f3n de McDonald\u2019s Espa\u00f1a","datePublished":"2016-05-03T14:25:33+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=53592"},"wordCount":285,"commentCount":0,"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=53592","url":"https:\/\/ipmark.com\/?p=53592","name":"Natalia Echeverr\u00eda, marketing y comunicaci\u00f3n McDonald's-IPMARk","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"datePublished":"2016-05-03T14:25:33+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"McDonald's Espa\u00f1a ficha a Natalia Echevarr\u00eda, procedente de Garnier, para sustituir a Beatriz Faustino al frente de la direcci\u00f3n de marketing","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=53592#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=53592"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=53592#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Natalia Echeverr\u00eda, directora de marketing y comunicaci\u00f3n de McDonald\u2019s Espa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/53592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53592"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/53592\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}