{"id":53500,"date":"2016-04-27T22:45:57","date_gmt":"2016-04-27T20:45:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=53500"},"modified":"2016-04-27T22:45:57","modified_gmt":"2016-04-27T20:45:57","slug":"best-awards-grandes-premios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=53500","title":{"rendered":"McDonald&#8217;s y Marqu\u00e9s de Oliva, grandes premios de los Best Awards"},"content":{"rendered":"<figure id=\"attachment_53538\" aria-describedby=\"caption-attachment-53538\" style=\"width: 689px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/04\/GP_Marques_Oliva_Best_Award.jpg\" alt=\"Gran premio en la modalidad de Best Branding Packaging a Marques de Oliva y Lac\u00eda  Branding &amp; Packaging.\t \" width=\"689\" height=\"452\" class=\"size-full wp-image-53538\" \/><figcaption id=\"caption-attachment-53538\" class=\"wp-caption-text\">Gran premio en la modalidad de Best Branding Packaging a Marques de Oliva y Lac\u00eda  Branding &#038; Packaging.<br \/><\/figcaption><\/figure>\n<p><b>McDonald\u2019s y Marqu\u00e9s de Oliva<\/b> han sido los ganadores de los dos <b>grandes premios<\/b> entregados en los <b>Best Awards 2016<\/b>, galardones que reconocen la excelencia del marketing alimentario en todas sus modalidades y que se celebran en el marco de Alimentaria. La gala de entrega tuvo lugar el 27 de abril en el Hotel Hesperia Tower de Barcelona.<\/p>\n<p><figure id=\"attachment_53542\" aria-describedby=\"caption-attachment-53542\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/04\/GP_McDonlads_OMD_Best_Awards.jpg\" alt=\"Gran premio de Branded Content a McDonald&#039;s y OMD por la campa\u00f1a Grand McExtrem Topchef.\" width=\"345\" height=\"414\" class=\"size-full wp-image-53542\" \/><figcaption id=\"caption-attachment-53542\" class=\"wp-caption-text\">Gran premio de Branded Content a McDonald&#8217;s y OMD por la campa\u00f1a Grand McExtrem Topchef.<\/figcaption><\/figure><b>McDonald\u2019s<\/b> y <b>OMD<\/b> han recibido el gran premio en la modalidad de Branded Content por la campa\u00f1a <b>Grand McExtrem Topchef<\/b>. Y <b>Marqu\u00e9s de Oliva<\/b> y <b>Lac\u00eda Branding &#038; Packaging<\/b> han obtenido el gran premio en la modalidad de Best Branding Packaging por el dise\u00f1o del envase del aceite Marqu\u00e9s de Oliva.\t<\/p>\n<p>Asimismo se han entregado los galardones <b>2016 Best Awards Great Agency y 2016 Best Awards Great Advertiser<\/b>, que han reca\u00eddo en la agencia <b>OMD<\/b> y en el anunciante <b>McDonald\u2019s<\/b>, por ser ambos los que mayores puntuaciones han obtenido seg\u00fan el n\u00famero de premios recibidos.<\/p>\n<p>Y la cervecera <b>Damm<\/b> ha sido reconocida por su excelencia en marketing con el <b>premio especial a la trayectoria de una empresa anunciante de alimentaci\u00f3n y bebidas<\/b>.<\/p>\n<p>La concesi\u00f3n del premio a Damm fue decidida por el Comit\u00e9 Organizador de los Best Awards, formado por Jos\u00e9 Luis Bonet, presidente de Alimentaria y de Freixenet; Javier Robles, presidente de Danone; Laurent Dereux, director general de Nestl\u00e9; Jorge Gardu\u00f1o, director general de Coca-Cola; Toni Valls, director general de Alimentaria Exhibitions; Ricardo Anmella, director general de Idilia Foods; Ignacio Gonz\u00e1lez, CEO de Nueva Pescanova; Fabrice Ducceschi, director general de Adam Foods; Jaime de Haro, director general de Ediciones y Estudios; Paulo Soares, regional managing director Southern Europe y USA de Campofr\u00edo Food GroupM; Miguel de Haro, presidente de Ediciones y Estudios, y Manel Vila del Olmo, experto en marketing y director comercial de Ediciones y Estudios hasta su jubilaci\u00f3n, el pasado septiembre de 2015. <\/p>\n<figure id=\"attachment_53545\" aria-describedby=\"caption-attachment-53545\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/04\/Damm_Best_Awards.jpg\" alt=\"Jaume Alemany, de Damm, recibe el premio a la excelencia en marketing.\" width=\"690\" height=\"452\" class=\"size-full wp-image-53545\" \/><figcaption id=\"caption-attachment-53545\" class=\"wp-caption-text\">Jaume Alemany, de Damm, recibe el premio a la excelencia en marketing.<\/figcaption><\/figure>\n<p>Tristemente, Carlos Rolando, Premio Nacional de Dise\u00f1o, gran amigo de IPMARK y que tambi\u00e9n formaba parte del Comit\u00e9 Organizador de los Best Awards no particip\u00f3 en las deliberaciones al fallecer d\u00edas antes de su celebraci\u00f3n. Rolando estuvo vinculado a estos premios desde el momento de su creaci\u00f3n, como los Best Pack, en 1990.<\/p>\n<p>Junto a los responsables de McDonald\u2019s, Marqu\u00e9s de Oliva, OMD y Damm, tambi\u00e9n recibieron su premio a los ganadores en las distintas modalidades, seleccionados de entre las 247 piezas inscritas por 152 empresas. En total se entregasron 16 oros, 25 platas y 33 bronces. <a class=enlace style=font-size:100%; href= http:\/\/www.eventoseye.com\/BestAwards\/2016_PALMAR%C3%89S_BestAwards.pdf>VER PALMAR\u00c9S COMPLETO<\/a><\/p>\n<p>Los <a class=enlace style=font-size:100%; href= http:\/\/www.bestawards.marketing\/?gclid=CJnqzKPOrswCFRUTGwodSToHMg>Best Awards<\/a>, organizados por Ediciones y Estudios (editora de las revistas IPMARK, DA Retail y Restauraci\u00f3n News), Alimentaria y Alimentaria Exhibitions, se celebran cada dos a\u00f1os, coincidiendo con Alimentaria, la principal feria europea de alimentaci\u00f3n y una de las m\u00e1s importantes del mundo.<\/p>\n<p>La organizaci\u00f3n de los Best Awards 2016 ha contado con la colaboraci\u00f3n de Metropolitana, Roca Barcelona Gallery, The Alimentaria Hub y Kobal Soluciones. <\/p>\n<p><b>Jurado<\/b><\/p>\n<p>El jurado de este a\u00f1o ha estado formado por Sergio Palomino, CEO y chief creative officer de Manifiesto; Asun Soriano, presidenta de Atrevia Spain; Conrad Llorens, fundador y consejero delegado de Summa\/AEBRANDS; Dushinka Karani, directora de marketing de unidad de negocios de Grupo Leche Pascual; Francesc Lluch, director general de Grupo Cacaolat; Guillermo Viglione, presidente de Dimensi\u00f3n y del Club de Creativos; Marinella Anglano, directora de marketing de Lavazza Espa\u00f1a; Neus Mart\u00ednez, directora de comunicaci\u00f3n de Nestl\u00e9 Espa\u00f1a; Yago Arbeloa, presidente de Hello Media Group; Paco Grande, director general de Labstore Y&R; Jos\u00e9 Luis Moro, director general creativo y socio de Ping\u00fcino Torreblanca; Llu\u00eds Morillas, CEO de Morillas Brand Design; Marcos Luengo, vicepresidente de IAB Spain y co-fundador y CEO de ADMan Media; Marisa Gonz\u00e1lez Lafuente, directora general de Isobar Espa\u00f1a; Fernando L\u00e1zaro, cofundador y chief creative officer de Btob; Jaume Alemany, marketing export and communications director de Grupo Damm; Raimon Vallderd\u00fa, director creativo de Unit Elements y socio de Aevea; Ricardo Hern\u00e1ndez, director de comunicaci\u00f3n, relaciones institucionales y responsabilidad corporativa de Mondel\u00e9z Internacional; Miquel Celma, director de marketing de Vichy Catal\u00e1n; Javier Santamar\u00eda, director de marketing de Mantequer\u00edas Arias; Pablo Colonnese, director creativo de The Cyranos McCann; Chacho Puebla, chief creative officer partner de Lola MullenLowe, y Llu\u00eds Torra, presidente del Club de Marketing de Barcelona y partner creative director de Commo.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald\u2019s y Marqu\u00e9s de Oliva han sido los ganadores de los dos grandes premios entregados en los Best Awards 2016,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[1866],"class_list":["post-53500","post","type-post","status-publish","format-standard","hentry","category-sin-categoria","tag-best-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s y Marqu\u00e9s de Oliva, GP en Best Awards-IPMARK<\/title>\n<meta name=\"description\" content=\"McDonald&#039;s y Marqu\u00e9 de Oliva ganan los dos GP de los premios Best Awards de marketing alimentario, organizados por la revista IPMARK\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=53500\" \/>\n<meta property=\"og:locale\" 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