{"id":53355,"date":"2016-04-21T12:37:11","date_gmt":"2016-04-21T10:37:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=53355"},"modified":"2016-04-21T12:37:11","modified_gmt":"2016-04-21T10:37:11","slug":"tomas-matesanz-llorente-cuenca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=53355","title":{"rendered":"Tom\u00e1s Matesanz, director general corporativo de Llorente &#038; Cuenca"},"content":{"rendered":"<figure id=\"attachment_53356\" aria-describedby=\"caption-attachment-53356\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/04\/Tomas_Matesanz_LlorenteCuenca_IPMARK.jpg\" alt=\"Tom\u00e1s Matesanz, director general corporativo de Llorente &amp; Cuenca-IPMARK\" width=\"345\" height=\"282\" class=\"size-full wp-image-53356\" \/><figcaption id=\"caption-attachment-53356\" class=\"wp-caption-text\">Tom\u00e1s Matesanz.<\/figcaption><\/figure>\n<p>Tom\u00e1s Matesanz se ha incorporado a Llorente &#038; Cuenca, agencia de comunicaci\u00f3n en la que ya hab\u00eda trabajado, como nuevo director general corporativo. Matesanz ser\u00e1 responsable del posicionamiento global de la marca, las relaciones institucionales y de promoci\u00f3n de la firma.<\/p>\n<p>Tambi\u00e9n dirigir\u00e1 el \u00e1rea de conocimiento de la agencia, Desarrollando Ideas, que identifica, define y transmite a trav\u00e9s de sus publicaciones  los nuevos paradigmas de la sociedad y las tendencias de comunicaci\u00f3n, sobre todo en los pa\u00edses en los que est\u00e1 presente la agencia, con especial foco en Am\u00e9rica Latina. Y liderar\u00e1 las actividades de responsabilidad social corporativa, que cobraran un gran protagonismo en los pr\u00f3ximos a\u00f1os en la consultor\u00eda.<\/p>\n<p>La nueva direcci\u00f3n general nace como respuesta a la dimensi\u00f3n alcanzada por la compa\u00f1\u00eda tras las adquisiciones llevadas a cabo durante 2015, y las nuevas aperturas de en Miami, Cuba y Nueva York, tal y como explica Jos\u00e9 Antonio Llorente, presidente y socio fundador de la agencia: \u201cEl crecimiento y la expansi\u00f3n internacional experimentados por nuestra organizaci\u00f3n en los \u00faltimos meses, incluido la apertura de oficinas en Miami, Nueva York y La Habana, requiere de una estrategia corporativa unificada que responda a la nueva dimensi\u00f3n y necesidades internacionales de la compa\u00f1\u00eda, y creemos que Tom\u00e1s, por su experiencia y trayectoria en procesos de internacionalizaci\u00f3n de organizaciones, as\u00ed como por su conocimiento de Llorente &#038; Cuenca, es la persona id\u00f3nea para liderar este proceso\u201d.<\/p>\n<p>Matesanz estar\u00e1 radicado en Madrid y formar\u00e1 parte del Comit\u00e9 de Direcci\u00f3n Mundial. Su nombramiento ser\u00e1 efectivo desde el pr\u00f3ximo 1 de mayo de 2016.<\/p>\n<p>Durante los \u00faltimos cuatro a\u00f1os, Matesanz trabaj\u00f3 como vicepresidente ejecutivo de marketing, comunicaci\u00f3n y asuntos p\u00fablicos de la asociaci\u00f3n mundial de compa\u00f1\u00edas de cruceros para la regi\u00f3n de Europa en Bruselas. Antes hab\u00eda sido director del \u00e1rea de crisis de Llorente &#038; Cuenca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tom\u00e1s Matesanz se ha incorporado a Llorente &#038; Cuenca, agencia de comunicaci\u00f3n en la que ya hab\u00eda trabajado, como nuevo<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,44],"tags":[],"class_list":["post-53355","post","type-post","status-publish","format-standard","hentry","category-agencias","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tom\u00e1s Matesanz, director corporativo de Llorente &amp; Cuenca<\/title>\n<meta name=\"description\" content=\"Tom\u00e1s Matesanz se ha incorporado a Llorente &amp; Cuenca como nuevo director general corporativo de la consultora, en proceso de expansi\u00f3n internacional\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=53355\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tom\u00e1s Matesanz, director corporativo de Llorente &amp; 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