{"id":53084,"date":"2016-04-12T14:30:53","date_gmt":"2016-04-12T12:30:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=53084"},"modified":"2016-04-12T14:30:53","modified_gmt":"2016-04-12T12:30:53","slug":"beemray-marketing-contextual","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=53084","title":{"rendered":"Beemray, nueva herramienta de marketing contextual"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/04\/Beemray.jpg\" alt=\"Beemray, herramienta de marketing contextual\" width=\"345\" height=\"242\" class=\"alignleft size-full wp-image-53085\" \/><\/p>\n<p>Beemray es una plataforma de marketing contextual que se integra en cualquier aplicaci\u00f3n y web, proporcionando las marcas informaci\u00f3n sobre el comportamiento y las preferencias de sus consumidores.<\/p>\n<p>Una vez instalada en la app del cliente (a trav\u00e9s de un SDK), <a class=enlace style=font-size:100%; href= https:\/\/www.beemray.com\/>Beemray<\/a> se encarga de hacer un seguimiento exhaustivo del consumidor y detectar su proximidad al momento de consumo. En la misma plataforma, aplicando reglas relacionales,  la marca puede comenzar un di\u00e1logo personalizado con sus consumidores para inducir al consumo en funci\u00f3n de sus gustos y necesidades.<\/p>\n<p><b> \u00bfC\u00f3mo funciona?<\/b><\/p>\n<p>El cliente potencial ve un producto que le interesa en la p\u00e1gina web de la marca y lo guarda como favorito. Luego sale a pasear y pasa cerca de uno de los puntos de venta. Es entonces cuando Beemray detecta que acaba de cruzar una geocerca (valla virtual) y le env\u00eda una notificaci\u00f3n a su m\u00f3vil con un cup\u00f3n descuento para el producto que le gust\u00f3 en la web. Le indica el camino y la distancia a la tienda y cuando entra en ella, mediante beacons (balizas bluetooth) le gu\u00eda hasta el punto exacto donde encontrar el producto deseado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beemray es una plataforma de marketing contextual que se integra en cualquier aplicaci\u00f3n y web, proporcionando las marcas informaci\u00f3n sobre<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-53084","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beemray, nueva herramienta de marketing contextual - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Beemray es una plataforma de marketing contextual que se integra en cualquier aplicaci\u00f3n y web dando a las marcas informaci\u00f3n sobre consumo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=53084\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beemray, nueva herramienta de marketing contextual - 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