insights a la marca<\/a>.<\/p>\n Respuesta a las necesidades del consumidor<\/b><\/p>\n
Tras realizar estudios sobre h\u00e1bitos de limpieza e higiene, Colhogar ha estimado que el 97% de los consumidores quieren sentirse frescos tras ir al ba\u00f1o y sin embargo, el 35% no se siente lo bastante limpio despu\u00e9s de utilizar solamente papel higi\u00e9nico cl\u00e1sico. Para dar respuesta a esas necesidades, Colhogar ha creado su nuevo papel higi\u00e9nico h\u00famedo que complementa el papel higi\u00e9nico cl\u00e1sico.<\/p>\n
Sus dos variedades, Colhogar Pure y Colhogar Aloe Suavidad, se componen de hojas largas de papel higi\u00e9nico h\u00famedo formadas por fibras de origen natural, lo que las hace biodegradables y con una gran rapidez de dispersi\u00f3n por las tuber\u00edas. <\/p>\n
\u201cCon Colhogar Aloe Suavidad y Colhogar Pure nos iniciamos en una nueva categor\u00eda, que tiene una penetraci\u00f3n de 28,7% en Espa\u00f1a. De hecho, tres de cada 10 compradores han comprado papel higi\u00e9nico cl\u00e1sico y h\u00famedo en el mismo a\u00f1o\u201d, ha se\u00f1alado Meritxell Bitrian, brand manager de Colhogar.<\/p>\n
Colaboraci\u00f3n internacional<\/b><\/p>\n
Esta acci\u00f3n para el papel higi\u00e9nico h\u00famedo de Colhogar se suma a las m\u00e1s de 25 colaboraciones entre SCA y trnd en pa\u00edses como Alemania, Francia y Benelux para productos como papel de cocina, pa\u00f1uelos de papel, compresas, etc. <\/p>\n","protected":false},"excerpt":{"rendered":"
SCA ha utilizado el marketing colaborativo para la campa\u00f1a de lanzamiento del nuevo papel higi\u00e9nico h\u00famedo de Colhogar. Para ello<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[113],"class_list":["post-52814","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-marketing-colaborativo"],"acf":[],"yoast_head":"\n
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<\/p>\n