{"id":52797,"date":"2016-03-30T17:08:12","date_gmt":"2016-03-30T15:08:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=52797"},"modified":"2016-03-30T17:08:12","modified_gmt":"2016-03-30T15:08:12","slug":"uber-regresa-madrid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=52797","title":{"rendered":"Uber regresa a Madrid con acci\u00f3n de branded content"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/03\/UBER.jpg\" alt=\"UberX en Madrid\" width=\"690\" height=\"278\" class=\"aligncenter size-full wp-image-52798\" \/><\/p>\n<p>Uber, la aplicaci\u00f3n de transporte que suspendi\u00f3 sus actividades en 2014 por orden judicial, vuelve a operar en Madrid con una licencia de veh\u00edculos con conductores profesionales y lo comunica con una acci\u00f3n de branded content creada por Muwom. <\/p>\n<p>Uber se presenta ahora como UberX, una nueva alternativa para moverse por Madrid, a trav\u00e9s de la campa\u00f1a de lanzamiento \u201cUber &#038; You\u201d. <\/p>\n<p>La agencia ha trabajado estrechamente con la marca en la presentaci\u00f3n de sus servicios en Espa\u00f1a, desarrollando la <a class=enlace style=font-size:100%; href= http:\/\/ubermuevemadrid.es\/?utm_campaign=uber&#038;utm_medium=email&#038;utm_source=acumbamail>web<\/a> y la planificaci\u00f3n publicitaria de la estrategia, as\u00ed como la realizaci\u00f3n de seis entrevistas con destacados personajes de diferentes sectores, el primero de ellos el productor musical Carlos Jean,  que han quedado plasmadas en un contenido audiovisual que se publicar\u00e1 semanalmente en la web desde la fecha de su lanzamiento.<\/p>\n<p>A diferencia de UberPOP, que lleg\u00f3 a Madrid, Barcelona y Valencia en 2014 y fue suspendida por un juez, UberX es un servicio legal dentro del marco jur\u00eddico espa\u00f1ol ya que se basa en conductores con licencias de VTC (autorizaci\u00f3n de arrendamiento de veh\u00edculos con conductor), el mismo modelo que ya emplean otras apps de transporte como Cabify.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uber, la aplicaci\u00f3n de transporte que suspendi\u00f3 sus actividades en 2014 por orden judicial, vuelve a operar en Madrid con<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[1940],"class_list":["post-52797","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-uber"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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