{"id":52111,"date":"2016-03-01T16:55:49","date_gmt":"2016-03-01T14:55:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=52111"},"modified":"2016-03-01T16:55:49","modified_gmt":"2016-03-01T14:55:49","slug":"nace-interprise-la-agencia-b2b-de-dentsu-aegis-network","status":"publish","type":"post","link":"https:\/\/ipmark.com\/nace-interprise-la-agencia-b2b-de-dentsu-aegis-network\/","title":{"rendered":"Interprise, la agencia B2B de Dentsu Aegis Network, ya en Espa\u00f1a"},"content":{"rendered":"<figure id=\"attachment_52112\" aria-describedby=\"caption-attachment-52112\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/03\/Luis-Bergareche.jpg\" alt=\"Luis Bergareche, Interprise Espa\u00f1a\" width=\"345\" height=\"333\" class=\"size-full wp-image-52112\" \/><figcaption id=\"caption-attachment-52112\" class=\"wp-caption-text\">Luis Bergareche dirige Interprise en Espa\u00f1a.<\/figcaption><\/figure>\n<p>La red ha anunciando oficialmente el lanzamiento de Interprise, su nueva agencia especializada en las relaciones empresa a empresa. La operaci\u00f3n espa\u00f1ola estar\u00e1 dirigida por Luis Bergareche, responsable de estrategia de Dentsu Aegis Network en nuestro pa\u00eds. <\/p>\n<p>Interprise aspira a convertirse en el socio estrat\u00e9gico de los anunciantes dentro del \u00e1mbito de las soluciones de negocio (B2B), aportando todo el conocimiento, experiencia y herramientas del grupo Dentsu Aegis Network.<\/p>\n<p>Los servicios de la nueva agencia abarcan diferentes \u00e1mbitos como el performance, search, data, compra program\u00e1tica, eventos, creaci\u00f3n de contenidos, etc. Interprise dise\u00f1a estrategias segmentadas, eficaces y apalancadas en la experiencia y la relaci\u00f3n con verticales de medios especializados en B2B, y tambi\u00e9n cuenta con herramientas para la planificaci\u00f3n de las campa\u00f1as y su medici\u00f3n.<\/p>\n<p>Stuart Giddins, hasta ahora director general mundial de Carat Enterprise, es el m\u00e1ximo responsable global Interprise, cuya sede central est\u00e1 en Londres y que contar\u00e1 con oficinas en Nueva York, San Francisco, Singapur, Hong Kong y Sidney, adem\u00e1s de en Madrid. <\/p>\n<p>Interprise gestiona m\u00e1s de 300 millones de euros en B2B de inversi\u00f3n de sus clientes tanto para proyectos globales como locales. <\/p>\n<p><b>Inversi\u00f3n en B2B<\/b><\/p>\n<p>Se estima que para el a\u00f1o 2016, la inversi\u00f3n en B2B global seguir\u00e1 creciendo hasta los 200.000 millones de d\u00f3lares. <\/p>\n<p>\u201cEl 50% de las marcas top 100 del mundo tienen unidades y actividad en B2B significativa y est\u00e1n incrementando sus inversiones en estos canales para aprovechar el potencial que existe especialmente en el mundo de las PYMES y de las start ups\u201d, comenta Luis Bergareche, que a\u00f1ade: \u201cY Espa\u00f1a no es ajena a este inter\u00e9s y crecimiento. Y por ello, se necesita tener un compromiso similar desde las agencias que ayuden y acompa\u00f1en con su expertise a extraer todo el valor posible en este entorno\u201d. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La red ha anunciando oficialmente el lanzamiento de Interprise, su nueva agencia especializada en las relaciones empresa a empresa. La<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-52111","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Interprise, la agencia B2B de Dentsu Aegis Network, ya en Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Dentsu Aegis Network ha puesto en marcha Interprise, una agencia especializada en B2B que ya opera en varios pa\u00edses del mundo, entre ellos Espa\u00f1a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/nace-interprise-la-agencia-b2b-de-dentsu-aegis-network\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interprise, la agencia B2B de Dentsu Aegis Network, ya en Espa\u00f1a - 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