{"id":52046,"date":"2016-02-25T15:06:04","date_gmt":"2016-02-25T13:06:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=52046"},"modified":"2016-02-25T15:06:04","modified_gmt":"2016-02-25T13:06:04","slug":"playthe-net-cloud-signage","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=52046","title":{"rendered":"Playthe.net presenta Cloud Signage"},"content":{"rendered":"<figure id=\"attachment_52047\" aria-describedby=\"caption-attachment-52047\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/02\/playthenet.jpg\" alt=\"Playthe.net\" width=\"345\" height=\"460\" class=\"size-full wp-image-52047\" \/><figcaption id=\"caption-attachment-52047\" class=\"wp-caption-text\">El stand de Playthe.net en el Mobile World Congress (MWC).<\/figcaption><\/figure>\n<p>Playthe.net, el medio on-off de publicidad exterior, ha aprovechado su paso por el Mobile World Congress (MWC) 2016 para presentar la soluci\u00f3n Cloud Signage, que permite llegar al espectador multipantalla mientras consume TV fuera de casa.<\/p>\n<p>Cloud Signage facilita la transformaci\u00f3n digital en retail, aportando WiFi inteligente para potenciar las conversaciones de los anunciantes con sus targets y reforzando el engagement, seg\u00fan explican desde <a class=enlace style=font-size:100%; href= https:\/\/www.playthe.net\/> Playthe.net <\/a>.<\/p>\n<p> \u201cHemos desarrollado una soluci\u00f3n publicitaria que permite a los anunciantes generar un v\u00ednculo con sus consumidores en el lugar de consumo: los bares, restaurantes y lugares de ocio. Es una potente herramienta de recopilaci\u00f3n de datos para optimizar la captaci\u00f3n de la audiencia que est\u00e1n buscando, midiendo y analizando esa informaci\u00f3n, y que facilita la interacci\u00f3n con el p\u00fablico y la viralizaci\u00f3n de las marcas a trav\u00e9s de nuestro WiFi social\u201d, explica Luis Miguel Vindel, CEO y Co-founder de playthe.net.<\/p>\n<p>Playthe.net es una de las 175 compa\u00f1\u00edas espa\u00f1olas de las m\u00e1s de 2.000 que se han dado cita en el MWC 2016, ofreciendo las \u00faltimas novedades para que anunciantes y marcas puedan conectar con una audiencia cualificada en el momento de consumo. <\/p>\n<p>En la actualidad dispone de una red de m\u00e1s de 4.500 e>play (pantallas digitales  y social WiFi gratuita para sus usuarios), situadas en lugares de alta concentraci\u00f3n de p\u00fablico en toda Espa\u00f1a, as\u00ed como de m\u00e1s de 23,5 millones de dispositivos \u00fanicos detectados y m\u00e1s de 120.000 usuarios. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Playthe.net, el medio on-off de publicidad exterior, ha aprovechado su paso por el Mobile World Congress (MWC) 2016 para presentar<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-52046","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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