apps<\/a> para mejorar la experiencia del usuario con sus productos y servicios dando lugar al auge del mobile app marketing. Porque no siempre es f\u00e1cil obtener las descargas deseadas. Especialmente en las redes sociales.<\/p>\nM\u00e1s de 3,2 millones de interacciones en Facebook, 500 millones de publicaciones en Twitter y 70 millones de fotos en Instagram. Estas son las cifras que arrojan las redes sociales en un d\u00eda cualquiera. As\u00ed que ya no que no basta con crear una p\u00e1gina en Facebook o publicar a diario en Twitter. La clave reside, como siempre, en captar la atenci\u00f3n del usuario.<\/p>\n
La plataforma eMMa, experta en mobile app marketing, ha creado un manual con varias recomendaciones estrat\u00e9gicas para potenciar los resultados de las campa\u00f1as publicitarias de apps en las plataformas digitales. Las m\u00e1s importantes son:<\/p>\n
\u2022 Segmentaci\u00f3n<\/b>. Una vez creado el anuncio adecuado para el usuario apropiado, considerar par\u00e1metros como el perfil demogr\u00e1fico, tipo de dispositivo, estilo de vida o historial de navegaci\u00f3n es clave para identificar el p\u00fablico al que se dirigir\u00e1 la campa\u00f1a. Estos puntos son esenciales para llegar al usuario objetivo.<\/p>\n
\u2022 Redacci\u00f3n<\/b>. Es recomendable plantear una pregunta o un problema para iniciar el texto del anuncio y dar pie a explicar c\u00f3mo la app puede solucionarlo. El uso abusivo de # y @ disminuye el CTR (Click Through Ratio), lo que afecta negativamente a las campa\u00f1as mobile.<\/p>\n
\u2022 Imagen<\/b>: Seleccionar las im\u00e1genes adecuadas para cada usuario ayudar\u00e1 a captar su atenci\u00f3n. Seg\u00fan la edad, el sexo o las aficiones, es importante disponer de distintos grupos de im\u00e1genes para usarlas en diferentes anuncios.<\/p>\n
\u2022 Call to action<\/b>. Una vez captada la atenci\u00f3n del usuario ser\u00e1 necesario incluir una buena llamada a la acci\u00f3n en el copy o en la imagen para potenciar estos peque\u00f1os anuncios en redes sociales y no quedarse solo con la opci\u00f3n de \u201cInstalar\u201d. Los call to action de las redes sociales son limitados pero pueden reforzarse para optimizar la estrategia de comunicaci\u00f3n.<\/p>\n
Ver manual de Mobile App Marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Muchas marcas invierten en la creaci\u00f3n de apps para mejorar la experiencia del usuario con sus productos y servicios dando<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[152],"class_list":["post-52036","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-apps"],"acf":[],"yoast_head":"\n
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<\/p>\n