{"id":51727,"date":"2016-02-15T14:46:20","date_gmt":"2016-02-15T12:46:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=51727"},"modified":"2016-02-15T14:46:20","modified_gmt":"2016-02-15T12:46:20","slug":"campana-zootropolis-de-disney","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=51727","title":{"rendered":"Disney integra exterior y mobile para el estreno de  \u2018Zootr\u00f3polis\u2019"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/02\/Zootr\u00f3polis2.jpg\" alt=\"Zootr\u00f3polis en el Metro de Madrid\" width=\"690\" height=\"278\" class=\"aligncenter size-full wp-image-51728\" \/><\/p>\n<p>Havas SE, en colaboraci\u00f3n con Havas Media y Mobext, ha creado para Disney la campa\u00f1a de lanzamiento de la pel\u00edcula \u2018Zootr\u00f3polis\u2019, en la que el medio exterior se vuelve interactivo gracias al reconocimiento visual mobile de la aplicaci\u00f3n Shazam.<\/p>\n<p>Con esta campa\u00f1a Disney ha conseguido que el Metro de Madrid, en concreto la estaci\u00f3n de Callao, se convierta en \u201cZootr\u00f3polis\u201d, adue\u00f1\u00e1ndose de diferentes soportes para que las personas convivan con los personajes de la pel\u00edcula. <\/p>\n<p>La novedad de esta acci\u00f3n reside en el uso por primera vez en una campa\u00f1a de exterior Espa\u00f1a, de la tecnolog\u00eda de reconocimiento de imagen que ofrece la aplicaci\u00f3n de Shazam. <\/p>\n<p>Escaneando la gr\u00e1fica de la campa\u00f1a que encontrar\u00e1n en m\u00e1s de 25 soportes de la estaci\u00f3n, los usuarios podr\u00e1n visualizar el videoclip \u00abTry Everything\u00bb, tema principal de la pel\u00edcula interpretado por la cantante Shakira, que da voz al personaje de la gacela.<\/p>\n<p>La campa\u00f1a estar\u00e1 activa hasta el 14 de marzo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/02\/Zootr\u00f3polis-tren-decorado-1-5.jpg\" alt=\"Zootr\u00f3polis tren decorado\" width=\"690\" height=\"388\" class=\"aligncenter size-full wp-image-51730\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Havas SE, en colaboraci\u00f3n con Havas Media y Mobext, ha creado para Disney la campa\u00f1a de lanzamiento de la pel\u00edcula<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-51727","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a de lanzamiento de Zootr\u00f3polis en Metro<\/title>\n<meta name=\"description\" content=\"Disney ha elegido Metro de Madrid para la campa\u00f1a publicitaria exterior de lanzamiento de su 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