{"id":51712,"date":"2016-02-12T15:09:56","date_gmt":"2016-02-12T13:09:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=51712"},"modified":"2016-02-12T15:09:56","modified_gmt":"2016-02-12T13:09:56","slug":"true-love-maps-san-valentin","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=51712","title":{"rendered":"True Love Maps. San Valent\u00edn digital y sin fronteras"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/02\/TrueMaps_SanValentin2.jpg\" alt=\"True Love Maps campaign\" width=\"690\" height=\"278\" class=\"aligncenter size-full wp-image-51713\" \/><\/p>\n<p>True Love Maps es la campa\u00f1a interactiva Grupo Zurich Seguros que, con motivo de San Valent\u00edn, propone a los enamorados grabar digitalmente sus nombres en un \u00e1rbol o farola de cualquier sitio del mundo utilizando Google Street View. <\/p>\n<p>La campa\u00f1a, ideada por McCann Worldgroup Londres, tiene como eje central la plataforma <a class=enlace style=font-size:100%; href= https:\/\/www.truelovemaps.com\/>True Love Maps<\/a>, en la que las parejas pueden introducir una localizaci\u00f3n especial para ellos. Acto seguido, en tiempo real, la p\u00e1gina genera un grabado con sus respectivos nombres en un \u00e1rbol o farola, as\u00ed como un v\u00eddeo que recorre el pa\u00eds, la ciudad y la calle seleccionada, para finalmente mostrar los nombres de la pareja grabados en el lugar seleccionado. <\/p>\n<p>\u201cJunto con el estudio de producci\u00f3n Unit9, McCann Worldgroup Londres trabaj\u00f3 estrechamente con Google para crear una visualizaci\u00f3n et\u00e9rea de las calles en tiempo real, disponible para todos los navegadores y plataformas. Esto  permite que cada solicitud de mensaje de San Valent\u00edn gestionado desde la herramienta se procese en tiempo real \u2013 casi una proeza t\u00e9cnica-, pero estamos contentos con los resultados y lo estaremos mucho m\u00e1s a\u00fan cuando sepamos cu\u00e1nta gente ha tenido un momento de felicidad gracias a esta nueva herramienta\u00bb, comenta  Rachid Ahouiyek de McCann Worldgroup Londres.<\/p>\n<p><b> Matilde y Paco<\/b><\/p>\n<p>La campa\u00f1a True Love Maps se lanza con una pel\u00edcula que narra la historia de Matilde y Paco, una de las parejas m\u00e1s duraderas de Europa, en la que hablan sobre su larga relaci\u00f3n (72 a\u00f1os) mientras vuelven a visitar los lugares m\u00e1s especiales para ellos. <\/p>\n<p><iframe loading=\"lazy\" width=\"854\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/EaRGwsIqYbU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>True Love Maps es la campa\u00f1a interactiva Grupo Zurich Seguros que, con motivo de San Valent\u00edn, propone a los enamorados<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-51712","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>True Love Maps. 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