{"id":51687,"date":"2016-02-12T14:29:59","date_gmt":"2016-02-12T12:29:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=51687"},"modified":"2016-02-12T14:29:59","modified_gmt":"2016-02-12T12:29:59","slug":"las-2-vacas-yogur-ecologico","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=51687","title":{"rendered":"Danone introduce en Espa\u00f1a el yogur ecol\u00f3gico Las 2 Vacas"},"content":{"rendered":"

\"Yogures<\/p>\n

Espa\u00f1a es el primer pa\u00eds al que llega el yogur ecol\u00f3gico Las 2 Vacas desde Francia, su mercado de origen. Su lanzamiento estar\u00e1 apoyado por una campa\u00f1a publicitaria creada por Vinizius Y&R, agencia habitual de Danone, y Pavlov.<\/p>\n

La campa\u00f1a, cuyo plan de medios es gestionado por Mediacom, tendr\u00e1 mucho peso en digital y contar\u00e1 con acciones especiales en soportes convencionales, patrocinio de eventos y degustaciones en mercados y punto de venta. Televisi\u00f3n y radio tambi\u00e9n tendr\u00e1n presencia en el mix. <\/p>\n

En la esfera digital, Las 2 Vacas<\/a> contar\u00e1 con una p\u00e1gina web y con canales propios en redes sociales (Facebook, Instagram y Twiter). <\/p>\n

Todas las acciones tienen como protagonistas a Te\u00f3fila y Margarita, Las 2 Vacas, a las que han prestados sus voces las humoristas Ana Morgade y Llum Barrera. Ambos personajes se encargar\u00e1n de enviar mensajes divulgativos sobre las bondades de los productos ecol\u00f3gicos. <\/p>\n

En Espa\u00f1a con Danone<\/b><\/p>\n

\"Lanzamiento
De izquierda a derecha, la periodista Carme Chaparro; Jordi Mir\u00f3, director general comercial de Danone; M\u00aa Dolores Raig\u00f3n, presidenta de la Sociedad Espa\u00f1ola de Agricultura Ecol\u00f3gica, y Esther Sarsa, responsable de desarrollo sostenible de Danone.<\/figcaption><\/figure>\n

Las 2 Vacas fue presentada en Madrid por Jordi Mir\u00f3, director general comercial de Danone; Esther Sarsa, responsable de desarrollo sostenible de Danone, y Mar\u00eda Dolores Raig\u00f3n, presidenta de la Sociedad Espa\u00f1ola de Agricultura Ecol\u00f3gica. <\/p>\n

Para el lanzamiento de la marca, Danone cont\u00f3 con un equipo multidisciplinar que durante m\u00e1s de un a\u00f1o y medio ha trabajado para garantizar que se mantuvieran los valores de la categor\u00eda ecol\u00f3gica y acercarlos al consumidor espa\u00f1ol. <\/p>\n

Sobre este punto, Jordi Mir\u00f3 se\u00f1al\u00f3 que \u201cEspa\u00f1a es el pa\u00eds europeo con menor distribuci\u00f3n de productos ecol\u00f3gicos en grandes superficies mientras que en pa\u00edses como Suevia esta llega hasta el 90%. Hemos detectado que un 11% de los espa\u00f1oles declara consumir productos eco porque no los encuentra en las superficies habituales de consumo\u201d. <\/p>\n

Actualmente, un 25% de los consumidores espa\u00f1oles optan por la alimentaci\u00f3n ecol\u00f3gica al menos una vez al mes y el yogur est\u00e1 entre los 10 productos ecol\u00f3gicos m\u00e1s comprados, seg\u00fan datos de Kantar Worldpanel. <\/p>\n

Los yogures Las 2 Vacas est\u00e1n ya disponibles en cadenas de \u00e1mbito nacional y en superficies m\u00e1s peque\u00f1as y tiendas especializadas de Madrid, Catalu\u00f1a, Pa\u00eds Vasco e Islas Baleares. <\/p>\n","protected":false},"excerpt":{"rendered":"

Espa\u00f1a es el primer pa\u00eds al que llega el yogur ecol\u00f3gico Las 2 Vacas desde Francia, su mercado de origen.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-51687","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"\nDanone introduce en Espa\u00f1a el yogur ecol\u00f3gico Las 2 Vacas - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Danone introduce en Espa\u00f1a Las 2 Vacas, una marca de yogur ecol\u00f3gico de origen franc\u00e9s\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=51687\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Danone introduce en Espa\u00f1a el yogur ecol\u00f3gico Las 2 Vacas - 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