{"id":51329,"date":"2016-02-01T13:55:39","date_gmt":"2016-02-01T11:55:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=51329"},"modified":"2016-02-01T13:55:39","modified_gmt":"2016-02-01T11:55:39","slug":"best-awards-marketing-alimentario","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=51329","title":{"rendered":"Best Awards. Nueva cita con el mejor marketing alimentario"},"content":{"rendered":"

\"Best<\/p>\n

Hasta ahora conocidos como los Best Pack, los \u00fanicos premios dedicados al marketing alimentario se transforman en los Best Awards para acoger a todas y cada una de las modalidades de comunicaci\u00f3n comercial de la industria de la Alimentaci\u00f3n y las Bebidas. El plazo de inscripciones<\/a> est\u00e1 abierto hasta el 30 de marzo de 2016. <\/p>\n

La pr\u00f3xima edici\u00f3n de los Best Awards<\/a>, organizados cada dos a\u00f1os por Ediciones y Estudios, empresa editora de las revistas IPMARK, DA Retail y Restauraci\u00f3n News; Alimentaria y Alimentaria Exhibitions , se celebrar\u00e1 en Barcelona del 25 al 28 de abril de 2016, coincidiendo con Alimentaria, la principal feria europea de alimentaci\u00f3n y una de las m\u00e1s importantes del mundo. La ceremonia de entrega tendr\u00e1 lugar el pr\u00f3ximo 27 de abril. <\/p>\n

Modalidades y galardones<\/b><\/p>\n

Los premios Best Awards, oro, plata y bronce, se conceden en las siguientes modalidades<\/a>: Branded Content, Branding, Corporate Identity, Direct, Display, Gr\u00e1fica,Integrated,Interactive,Media, Mobile Advertising, Online Advertising, Packaging, PR, Promo Activation, Shopper Marketing, Spot y Web. <\/p>\n

Cada modalidad albergan cinco categor\u00edas distintas: Bebidas Alcoh\u00f3licas, Bebidas No Alcoh\u00f3licas, Alimentaci\u00f3n, Campa\u00f1as Institucionales y Gen\u00e9ricas y Retail. <\/p>\n

\"Best<\/p>\n

El jurado podr\u00e1 conceder un Gran Premio por modalidad<\/b> a la pieza que por sus especiales caracter\u00edsticas sea merecedora de este reconocimiento. <\/p>\n

As\u00ed mismo se otorgar\u00e1n los galardones 2016 Best Awards Great Agency<\/b> y 2016 Best Awards Great Advertiser<\/b> para la agencia y el anunciante que mayores puntuaciones hayan obtenido seg\u00fan el n\u00famero de premios recibidos. <\/p>\n

El Comit\u00e9 Organizador de los Best Awards tambi\u00e9n entregar\u00e1 el Premio Especial a la Trayectoria de una Empresa que opere en la industria de la alimentaci\u00f3n y bebidas. <\/p>\n

La totalidad de las piezas concursantes ser\u00e1n expuestas en el Espacio The Alimentaria Hub durante los cuatro d\u00edas de duraci\u00f3n de Alimentaria<\/a>.<\/p>\n

El jurado<\/b><\/p>\n

El jurado de este a\u00f1o ha estado formado por Sergio Palomino, CEO y chief creative officer de Manifiesto; Asun Soriano, presidenta de Atrevia Spain; Conrad Llorens, fundador y consejero delegado de Summa\/AEBRANDS; Dushinka Karani, directora de marketing de unidad de negocios de Grupo Leche Pascual; Francesc Lluch, director general de Grupo Cacaolat; Guillermo Viglione, presidente de Dimensi\u00f3n y del Club de Creativos; Marinella Anglano, directora de marketing de Lavazza Espa\u00f1a; Neus Mart\u00ednez, directora de comunicaci\u00f3n de Nestl\u00e9 Espa\u00f1a; Yago Arbeloa, presidente de Hello Media Group; Paco Grande, director general de Labstore Y&R; Jos\u00e9 Luis Moro, director general creativo y socio de Ping\u00fcino Torreblanca; Llu\u00eds Morillas, CEO de Morillas Brand Design; Marcos Luengo, vicepresidente de IAB Spain y co-fundador y CEO de ADMan Media; Marisa Gonz\u00e1lez Lafuente, directora general de Isobar Espa\u00f1a; Fernando L\u00e1zaro, cofundador y chief creative officer de Btob; Jaume Alemany, marketing export and communications director de Grupo Damm; Raimon Vallderd\u00fa, director creativo de Unit Elements y socio de Aevea; Ricardo Hern\u00e1ndez, director de comunicaci\u00f3n, relaciones institucionales y responsabilidad corporativa de Mondel\u00e9z Internacional; Miquel Celma, director de marketing de Vichy Catal\u00e1n; Javier Santamar\u00eda, director de marketing de Mantequer\u00edas Arias; Pablo Colonnese, director creativo de The Cyranos McCann; Chacho Puebla, chief creative officer partner de Lola MullenLowe, y Llu\u00eds Torra, presidente del Club de Marketing de Barcelona y partner creative director de Commo. <\/p>\n

Comit\u00e9 organizador<\/b><\/p>\n

El c\u00f3mite organizador de los Best Awards est\u00e1 formado por Jos\u00e9 Luis Bonet, presidente de Alimentaria y de Freixenet; Javier Robles, presidente de Danone; Laurent Dereux, director general de Nestl\u00e9; Jorge Gardu\u00f1o, director general de Coca-Cola; Toni Valls, director general de Alimentaria Exhibitions; Carlos Rolando, Premio Nacional de Dise\u00f1o; Ricardo Anmella, director general de Idilia Foods; Ignacio Gonz\u00e1lez, CEO de Camporfr\u00edo; Fabrice Ducceschi, director general de Adam Foods; Jaime de Haro, director general de Ediciones y Estudios, y el experto Manuel Vila del Olmo.<\/p>\n

La organizaci\u00f3n de la 15\u00aa edici\u00f3n de los Best Awards cuenta con la colaboraci\u00f3n de Metropolitana, Roca Barcelona Gallery, The Alimentaria Hub y Kobal Soluciones. <\/p>\n","protected":false},"excerpt":{"rendered":"

Hasta ahora conocidos como los Best Pack, los \u00fanicos premios dedicados al marketing alimentario se transforman en los Best Awards<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,5901],"tags":[1866],"class_list":["post-51329","post","type-post","status-publish","format-standard","hentry","category-marketing","category-tendencias","tag-best-awards"],"acf":[],"yoast_head":"\nBest Awards. Nueva cita con el mejor marketing alimentario - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Nueva edici\u00f3n de los Best Awards, los \u00fanicos premios del marketing alimentario que cada dos a\u00f1os organizan Ediciones y Estudios y Alimentaria\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=51329\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Awards. Nueva cita con el mejor marketing alimentario - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Nueva edici\u00f3n de los Best Awards, los \u00fanicos premios del marketing alimentario que cada dos a\u00f1os organizan Ediciones y Estudios y Alimentaria\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=51329\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-01T11:55:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/02\/logo-BESTAWARDS-16-300x300.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=51329#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=51329\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Best Awards. Nueva cita con el mejor marketing alimentario\",\"datePublished\":\"2016-02-01T11:55:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=51329\"},\"wordCount\":679,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=51329#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/logo-BESTAWARDS-16-300x300.jpg\",\"keywords\":[\"Best Awards\"],\"articleSection\":[\"Marketing\",\"Tendencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=51329\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=51329\",\"name\":\"Best Awards. Nueva cita con el mejor marketing alimentario - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=51329#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=51329#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2016\\\/02\\\/logo-BESTAWARDS-16-300x300.jpg\",\"datePublished\":\"2016-02-01T11:55:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Nueva edici\u00f3n de los Best Awards, los \u00fanicos premios del marketing alimentario que cada dos a\u00f1os organizan Ediciones y Estudios y Alimentaria\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=51329#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=51329\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=51329#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=51329#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Awards. Nueva cita con el mejor marketing alimentario\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Awards. Nueva cita con el mejor marketing alimentario - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Nueva edici\u00f3n de los Best Awards, los \u00fanicos premios del marketing alimentario que cada dos a\u00f1os organizan Ediciones y Estudios y Alimentaria","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=51329","og_locale":"es_ES","og_type":"article","og_title":"Best Awards. Nueva cita con el mejor marketing alimentario - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"Nueva edici\u00f3n de los Best Awards, los \u00fanicos premios del marketing alimentario que cada dos a\u00f1os organizan Ediciones y Estudios y Alimentaria","og_url":"https:\/\/ipmark.com\/?p=51329","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2016-02-01T11:55:39+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/02\/logo-BESTAWARDS-16-300x300.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=51329#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=51329"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Best Awards. Nueva cita con el mejor marketing alimentario","datePublished":"2016-02-01T11:55:39+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=51329"},"wordCount":679,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=51329#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/02\/logo-BESTAWARDS-16-300x300.jpg","keywords":["Best Awards"],"articleSection":["Marketing","Tendencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=51329","url":"https:\/\/ipmark.com\/?p=51329","name":"Best Awards. Nueva cita con el mejor marketing alimentario - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=51329#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=51329#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/02\/logo-BESTAWARDS-16-300x300.jpg","datePublished":"2016-02-01T11:55:39+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Nueva edici\u00f3n de los Best Awards, los \u00fanicos premios del marketing alimentario que cada dos a\u00f1os organizan Ediciones y Estudios y Alimentaria","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=51329#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=51329"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=51329#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=51329#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Best Awards. Nueva cita con el mejor marketing alimentario"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/51329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51329"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/51329\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}