{"id":51325,"date":"2016-02-01T13:37:23","date_gmt":"2016-02-01T11:37:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=51325"},"modified":"2016-02-01T13:37:23","modified_gmt":"2016-02-01T11:37:23","slug":"ccma-reestructura-marketing","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=51325","title":{"rendered":"La CCMA reestructura su \u00e1rea de comercial y marketing"},"content":{"rendered":"<figure id=\"attachment_51326\" aria-describedby=\"caption-attachment-51326\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/02\/CCMA.jpg\" alt=\"CCMA\" width=\"345\" height=\"190\" class=\"size-full wp-image-51326\" \/><figcaption id=\"caption-attachment-51326\" class=\"wp-caption-text\">De izquierda a derecha, Ramiro Garc\u00eda, Dani Reyes y Neus Comellas.<\/figcaption><\/figure>\n<p>La Corporaci\u00f3 Catalana de Mitjans Audiovisuals (CCMA) renueva su \u00e1rea de comercial y marketing para avanzar en un nuevo modelo de gesti\u00f3n de la publicidad y las marcas y mejorar la eficiencia del grupo optimizando los recursos y fortaleciendo su posicionamiento estrat\u00e9gico. <\/p>\n<p>Con estos objetivos, la CCMA ha unificado la direcci\u00f3n de marketing de los \u00e1mbitos de televisi\u00f3n, radio y medios digitales, bajo la direcci\u00f3n de <b>Dani Reyes<\/b>, que actualmente lideraba la estrategia de marketing de TV3 y de los medios digitales de la CCMA. As\u00ed, la actual \u00e1rea de marketing de Catalunya R\u00e0dio, que hasta ahora dirig\u00eda Luis Carrasco desde el departamento comercial y de marketing para el medio radio, se integra en una sola direcci\u00f3n corporativa.<\/p>\n<p>Con una experiencia de casi 20 a\u00f1os en Televisi\u00f3 de Catalunya, Dani Reyes ha sido el jefe de marketing en los \u00faltimos seis a\u00f1os, responsable de la imagen de marca y la promoci\u00f3n de sus canales y programas, as\u00ed como de la estrategia en marketing infantil, digital, relacional, de nuevos negocios, ediciones y merchandising. <\/p>\n<p>En cuanto a la vertiente comercial, <b>Neus Comellas<\/b> asume la direcci\u00f3n comercial de las emisoras de Catalunya R\u00e0dio, en sustituci\u00f3n de Luis Carrasco, y mantiene la responsabilidad corporativa que ten\u00eda hasta ahora en el \u00e1mbito del desarrollo de negocio publicitario. Desde su incorporaci\u00f3n a la CCMA en 2005, Neus Comellas ha sido directora comercial de TV3 y, posteriormente, directora comercial corporativa. Actualmente era responsable de nuevo negocio y desarrollo comercial. <\/p>\n<p>Por otra parte, <b>Ramiro Garc\u00eda<\/b> ha sido nombrado nuevo jefe de la delegaci\u00f3n comercial de la CCMA en Madrid en sustituci\u00f3n de Esteve Tiana, y ser\u00e1 responsable de la comercializaci\u00f3n en los \u00e1mbitos de televisi\u00f3n y digital. Hasta ahora, y desde 2003, Ramiro Garc\u00eda era jefe de ventas de la CCMA en Madrid, responsable de la coordinaci\u00f3n, planificaci\u00f3n y contrataci\u00f3n y de la gesti\u00f3n de la cartera de clientes. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Corporaci\u00f3 Catalana de Mitjans Audiovisuals (CCMA) renueva su \u00e1rea de comercial y marketing para avanzar en un nuevo modelo<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-51325","post","type-post","status-publish","format-standard","hentry","category-media","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La CCMA reestructura su \u00e1rea de comercial y marketing - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"La Corporaci\u00f3n Catalana de Mitjans Audiovisuals (CCMA) ha anunciado la reestructuraci\u00f3n de su \u00e1rea comercial y de marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=51325\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La CCMA reestructura su \u00e1rea de comercial y marketing - 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