{"id":51307,"date":"2016-01-29T13:39:49","date_gmt":"2016-01-29T11:39:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=51307"},"modified":"2016-01-29T13:39:49","modified_gmt":"2016-01-29T11:39:49","slug":"inversion-en-marketing-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=51307","title":{"rendered":"La inversi\u00f3n en marketing digital crecer\u00e1 un 24% en 2016"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/marketing-digital-2016.jpg\" alt=\"marketing digital 2016\" width=\"690\" height=\"278\" class=\"aligncenter size-full wp-image-51308\" \/><\/p>\n<p>El v\u00eddeo y el smartphone se convierten en los soportes estrella del marketing digital, que atraer\u00e1 un 24% m\u00e1s de inversi\u00f3n por parte de los anunciantes. Este tambi\u00e9n ser\u00e1 el a\u00f1o de la consolidaci\u00f3n del m-commerce.<\/p>\n<p>La publicidad dirigida a dispositivos m\u00f3viles prev\u00e9 un crecimiento del 9%, seg\u00fan  los datos ofrecidos por QDQ media, la agencia especializada en marketing digital para los negocios. El m-commerce, en general, tambi\u00e9n ver\u00e1 aumentar la inversi\u00f3n en torno al 48%.<\/p>\n<p>Los principales canales de inversi\u00f3n seguir\u00e1n siendo blogs y redes sociales, pero la explosi\u00f3n del <b>v\u00eddeo<\/b> y el audio online ya es imparable. <\/p>\n<p>Con una mayor <b>variedad de formatos<\/b> (gifs, experiencia 360\u00ba y v\u00eddeos interactivos, el v\u00eddeo online va a ser la principal apuesta dentro de las estrategias de marketing, entrando de lleno en el universo del SEO. El 80% de los usuarios de Internet consumir\u00e1 v\u00eddeos online, por lo que es una v\u00eda para lograr un buen posicionamiento en buscadores y ganar relevancia en la Red. <\/p>\n<p><b>Geolocalizaci\u00f3n<\/b><\/p>\n<p>La irrupci\u00f3n de los tel\u00e9fonos inteligentes ha supuesto un cambio muy importante en el marketing digital y en este a\u00f1o la inversi\u00f3n en acciones de marketing para dispositivos m\u00f3viles se multiplicar\u00e1 por siete.<\/p>\n<p>El m\u00f3vil pasa de ser un complemento a ser un <b>actor principal en el proceso de compra<\/b> gracias a factores como la geolocalizaci\u00f3n en tiempo real, que resultan fundamentales para satisfacer las demandas de los usuarios en todo momento. <\/p>\n<p><b>Redes sociales como punto de venta<\/b><\/p>\n<p>Las principales plataformas sociales, como Facebook o Twitter pierden peso en favor de otras como Instagram, Snapchat o LinkedIn. En estas redes, mucho m\u00e1s visuales, el v\u00eddeo es una pieza clave para llegar a los usuarios. <\/p>\n<p>Adem\u00e1s, las redes sociales se convertir\u00e1n tambi\u00e9n en puntos de venta. Gracias a la integraci\u00f3n de llamadas a la acci\u00f3n los usuarios podr\u00e1n adquirir directamente los productos desde estas plataformas, una tendencia que tambi\u00e9n se ver\u00e1 impulsada por el aumento de los pagos m\u00f3viles, con ofertas, cupones o recompensas especiales. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/marketing-digital-Infografia.jpg\" alt=\"infograf\u00eda marketing digital 2016\" width=\"690\" height=\"2447\" class=\"aligncenter size-full wp-image-51309\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El v\u00eddeo y el smartphone se convierten en los soportes estrella del marketing digital, que atraer\u00e1 un 24% m\u00e1s de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,5895],"tags":[],"class_list":["post-51307","post","type-post","status-publish","format-standard","hentry","category-marketing","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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