Wlasses<\/a> se posiciona como una nueva categor\u00eda dentro del sector de la \u00f3ptica, fusionando dise\u00f1o, artesan\u00eda, tecnolog\u00eda y moda a trav\u00e9s de la impresi\u00f3n 3D. <\/p>\nDesde una concepci\u00f3n slow fashion, los creadores de estas peculiares gafas defienden la personalizaci\u00f3n y el DIY (Do it Yourself), dos caracter\u00edsticas poco presentes todav\u00eda en \u00f3ptica.<\/p>\n
Gracias a la impresi\u00f3n 3D l\u00e1ser, el cliente puede escoger sus gafas a medida, y ensambladas a mano, entre tres tallas (S,M,L), seis colores y cuatro tipo de cristales diferentes. <\/p>\nLos creadores de Wlasses reciben el Premio Emprende que organiza Omnicom .<\/figcaption><\/figure>\nTecnolog\u00eda 3D<\/b><\/p>\n
La producci\u00f3n de las gafas Wlasses, despu\u00e9s de la fase de protipado desarrollada con impresi\u00f3n 3D mediante FDM, se realiza mediante SLS (Sinterizado L\u00e1ser Selectivo). El material utilizado es nylon en part\u00edculas de polvo.<\/p>\n
Modelo de negocio<\/b><\/p>\n
El modelo de negocio de Wlasses incluye los canales B2B y B2C. Adem\u00e1s de la tienda online, los fundadores de la compa\u00f1\u00eda est\u00e1n trabajando en la puesta en marcha de Wlasses Corporate<\/b>, una forma de acercar a los anunciantes su propia marca blanca de gafas o sus gafas corporativas<\/b>. <\/p>\n
Las Wlasses se fabrican on demand, sin necesidad de grandes stocks, en base a las diferentes combinaciones de modelo, tama\u00f1o, color y tipo de lente que el cliente escoja. <\/p>\n
La compa\u00f1\u00eda ya tiene preacuerdos con dos \u00f3pticas de Madrid y dos de Valencia y planea diversificar su negocio creando l\u00edneas de gafas dirigidas a nichos concretos: deportistas, ni\u00f1os, seniors y mascotas.<\/p>\n
Otro de sus objetivos a medio\/largo plazo es integrar la realidad aumentada o desarrollos en motores web 3D que permitan a los usuarios probarse virtualmente las gafas desde cualquier dispositivo y personalizarlas a trav\u00e9s del escaneado o reconocimiento facial. <\/p>\n","protected":false},"excerpt":{"rendered":"
Wlasses es el nombre de la primera marca de gafas impresas en 3D. Un proyecto que gan\u00f3 la segunda edici\u00f3n<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-50915","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"\n
Wlasses, las gafas espa\u00f1olas impresas en 3D\u00a0<\/title>\n<meta name=\"description\" content=\"Wlasses es la marca espa\u00f1ola de gafas espa\u00f1olas impresas en 3D y personalizables con tres tallas, seis colores y cuatro tipo de cristales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=50915\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wlasses, las gafas espa\u00f1olas impresas en 3D\u00a0\" \/>\n<meta property=\"og:description\" content=\"Wlasses es la marca espa\u00f1ola de gafas espa\u00f1olas impresas en 3D y personalizables con tres tallas, seis colores y cuatro tipo de cristales\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=50915\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-15T12:19:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/Wlipster-Roja-y-Negra.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50915#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50915\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Wlasses, las gafas espa\u00f1olas impresas en 3D\",\"datePublished\":\"2016-01-15T12:19:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50915\"},\"wordCount\":374,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50915#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/Wlipster-Roja-y-Negra.jpg\",\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50915\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=50915\",\"name\":\"Wlasses, las gafas espa\u00f1olas impresas en 3D\u00a0\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50915#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50915#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/Wlipster-Roja-y-Negra.jpg\",\"datePublished\":\"2016-01-15T12:19:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Wlasses es la marca espa\u00f1ola de gafas espa\u00f1olas impresas en 3D y personalizables con tres tallas, seis colores y cuatro tipo de cristales\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50915#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=50915\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50915#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50915#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wlasses, las gafas espa\u00f1olas impresas en 3D\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wlasses, las gafas espa\u00f1olas impresas en 3D\u00a0","description":"Wlasses es la marca espa\u00f1ola de gafas espa\u00f1olas impresas en 3D y personalizables con tres tallas, seis colores y cuatro tipo de cristales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=50915","og_locale":"es_ES","og_type":"article","og_title":"Wlasses, las gafas espa\u00f1olas impresas en 3D\u00a0","og_description":"Wlasses es la marca espa\u00f1ola de gafas espa\u00f1olas impresas en 3D y personalizables con tres tallas, seis colores y cuatro tipo de cristales","og_url":"https:\/\/ipmark.com\/?p=50915","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2016-01-15T12:19:29+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/Wlipster-Roja-y-Negra.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=50915#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=50915"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Wlasses, las gafas espa\u00f1olas impresas en 3D","datePublished":"2016-01-15T12:19:29+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=50915"},"wordCount":374,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=50915#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/Wlipster-Roja-y-Negra.jpg","articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=50915","url":"https:\/\/ipmark.com\/?p=50915","name":"Wlasses, las gafas espa\u00f1olas impresas en 3D\u00a0","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=50915#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=50915#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/Wlipster-Roja-y-Negra.jpg","datePublished":"2016-01-15T12:19:29+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Wlasses es la marca espa\u00f1ola de gafas espa\u00f1olas impresas en 3D y personalizables con tres tallas, seis colores y cuatro tipo de cristales","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=50915#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=50915"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=50915#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=50915#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Wlasses, las gafas espa\u00f1olas impresas en 3D"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/50915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50915"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/50915\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Wlipster-Roja-y-Negra\"](\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/Wlipster-Roja-y-Negra.jpg\")
<\/p>\n![\"Wlasses\"](\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/premioWassels.jpg\")