{"id":50910,"date":"2016-01-15T13:59:49","date_gmt":"2016-01-15T11:59:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=50910"},"modified":"2016-01-15T13:59:49","modified_gmt":"2016-01-15T11:59:49","slug":"artyco-integra-xeerpa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=50910","title":{"rendered":"Artyco fortalece su Social CRM con Xeerpa"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/artyco.jpg\" alt=\"artyco\" width=\"345\" height=\"181\" class=\"alignleft size-full wp-image-50911\" \/><\/p>\n<p>Artyco Customer Database Marketing ha cerrado un acuerdo de colaboraci\u00f3n con Xeerpa, para fortalecer el entorno de su herramienta CRM Dialogue y sus servicios de customer intelligence, marketing digital y social customer service.<\/p>\n<p>Xeerpa es una <b>herramienta de marketing que analiza los datos que los fans de una marca comparten en las redes sociales<\/b>, creando un perfil de cada uno de los usuarios que contiene informaci\u00f3n sobre sus intereses, tipo de marcas que sigue, lugares, perfiles profesionales, etc. Adem\u00e1s, ofrece un <b>motor anal\u00edtico que calcula en tiempo real la influencia, el engagement y el score promocional<\/b> de cada usuario.<\/p>\n<p>Con la integraci\u00f3n de Xeerpa, la ficha de los clientes y potenciales en la herramienta CRM Dialogue  de <a class=enlace style=font-size:100%; href= http:\/\/artyco.com\/>Artyco <\/a> tendr\u00e1 informaci\u00f3n detallada sobre sus gustos, intereses, localizaciones, influencia y engagement. Ello permitir\u00e1 elaborar campa\u00f1as m\u00e1s segmentadas y personalizadas, que influyan de manera m\u00e1s directa con el p\u00fablico y sus necesidades. <\/p>\n<p>Xeerpa ha sido desarrollada en Espa\u00f1a por la compa\u00f1\u00eda Xeerpa Marketing Solutions sobre tecnolog\u00eda BigData, y fue seleccionada por Wayra entre los mejores proyectos en la final de la edici\u00f3n del WayraWeek de 2013 y finalista del BBVA Open Talent 2014. Anunciantes como Mahou, Shiseido, Imaginarium, Canal Plus y Grupo Prisa, entre otros, ya trabajan con esta innovadora plataforma.<\/p>\n<p>\u201cLas marcas cada d\u00eda se preocupan m\u00e1s por conocer los intereses y comportamiento de sus clientes, calcular el valor de vida y ofrecer una experiencia \u00fanica a los usuarios. La tecnolog\u00eda juega un papel crucial para hacer frente a las exigencias del mercado y el mundo online. Xeerpa ayuda a ampliar la estrategia de Social CRM y a realizar acciones completas y satisfactorias para empresas y usuarios\u201d, se\u00f1ala Ignacio Escolano, director de estrategia e innovaci\u00f3n de Artyco. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artyco Customer Database Marketing ha cerrado un acuerdo de colaboraci\u00f3n con Xeerpa, para fortalecer el entorno de su herramienta CRM<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,5895],"tags":[],"class_list":["post-50910","post","type-post","status-publish","format-standard","hentry","category-marketing","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Artyco fortalece su Social CRM con Xeerpa<\/title>\n<meta name=\"description\" content=\"Artyco Customer Database Marketing ha cerrado un acuerdo de colaboraci\u00f3n con Xeerpa para fortalecer el entorno de su herramienta CRM Dialogue\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=50910\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artyco fortalece su Social CRM con Xeerpa\" \/>\n<meta property=\"og:description\" content=\"Artyco Customer Database Marketing ha cerrado un acuerdo de colaboraci\u00f3n con Xeerpa para fortalecer el entorno de su herramienta CRM Dialogue\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=50910\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-15T11:59:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/artyco.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50910#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50910\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Artyco fortalece su Social CRM con Xeerpa\",\"datePublished\":\"2016-01-15T11:59:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50910\"},\"wordCount\":309,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50910#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/artyco.jpg\",\"articleSection\":[\"Marketing\",\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50910\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=50910\",\"name\":\"Artyco fortalece su Social CRM con Xeerpa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50910#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50910#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2016\\\/01\\\/artyco.jpg\",\"datePublished\":\"2016-01-15T11:59:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Artyco Customer Database Marketing ha cerrado un acuerdo de colaboraci\u00f3n con Xeerpa para fortalecer el entorno de su herramienta CRM Dialogue\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50910#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=50910\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50910#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50910#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Artyco fortalece su Social CRM con Xeerpa\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Artyco fortalece su Social CRM con Xeerpa","description":"Artyco Customer Database Marketing ha cerrado un acuerdo de colaboraci\u00f3n con Xeerpa para fortalecer el entorno de su herramienta CRM Dialogue","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=50910","og_locale":"es_ES","og_type":"article","og_title":"Artyco fortalece su Social CRM con Xeerpa","og_description":"Artyco Customer Database Marketing ha cerrado un acuerdo de colaboraci\u00f3n con Xeerpa para fortalecer el entorno de su herramienta CRM Dialogue","og_url":"https:\/\/ipmark.com\/?p=50910","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2016-01-15T11:59:49+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/artyco.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=50910#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=50910"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Artyco fortalece su Social CRM con Xeerpa","datePublished":"2016-01-15T11:59:49+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=50910"},"wordCount":309,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=50910#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/artyco.jpg","articleSection":["Marketing","Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=50910","url":"https:\/\/ipmark.com\/?p=50910","name":"Artyco fortalece su Social CRM con Xeerpa","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=50910#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=50910#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/artyco.jpg","datePublished":"2016-01-15T11:59:49+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Artyco Customer Database Marketing ha cerrado un acuerdo de colaboraci\u00f3n con Xeerpa para fortalecer el entorno de su herramienta CRM Dialogue","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=50910#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=50910"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=50910#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=50910#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Artyco fortalece su Social CRM con Xeerpa"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/50910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50910"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/50910\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}