{"id":50901,"date":"2016-01-14T18:42:22","date_gmt":"2016-01-14T16:42:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=50901"},"modified":"2016-01-14T18:42:22","modified_gmt":"2016-01-14T16:42:22","slug":"euromillones-lona-gigante-gran-via","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=50901","title":{"rendered":"Euromillones regala una lona gigante en la Gran V\u00eda"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/Selfie_Abuela_Euromillones.jpg\" alt=\"Selfie_Abuela_Euromillones\" width=\"690\" height=\"378\" class=\"aligncenter size-full wp-image-50902\" \/><\/p>\n<p>El juego <b>Euromillones<\/b>, de <b>Loter\u00edas y Apuestas del Estado<\/b>, ha puesto en marcha un concurso en el que los participantes tendr\u00e1n la oportunidad de exponer un selfie con su abuela en una lona gigante en la Gran V\u00eda de Madrid. La agencia que est\u00e1 detr\u00e1s de la acci\u00f3n es <b>Shackleton<\/b>.<\/p>\n<p>El <b>concurso #SelfieConTuAbuela<\/b>, que estar\u00e1 activo desde el 14 de enero al 4 de febrero de 2016, tiene su origen en el spot de la campa\u00f1a <a class=enlace style=Font-size:100%; href= https:\/\/www.youtube.com\/watch?v=yYRgCRzGw1c>No hay nada m\u00e1s grande<\/a>, centrada en c\u00f3mo ser\u00eda nuestra vida despu\u00e9s de ganar Euromillones, y que invitaba, entre otras cosas, a hacerse un selfie con tu abuela y dedicarle una lona gigante en la Gran V\u00eda.<\/p>\n<p>Para poder participar en <b>#SelfieConTuAbuela<\/b> hay que comprar un m\u00ednimo de una apuesta semanal (martes y viernes) en EuroMillones durante el periodo de duraci\u00f3n de la campa\u00f1a y subir una foto con la abuela o el abuelo a trav\u00e9s de Twitter, Instagram o de la web <a class=enlace style=Font-size:100%; href=http:\/\/www.selfiecontuabuela.com\/#home>Selficontuabuela.com<\/a>. En la web, tambi\u00e9n se pueden hacer montajes con la fotograf\u00eda para ver c\u00f3mo quedar\u00eda realmente en la Gran V\u00eda. Adem\u00e1s, existe la posibilidad de recibir gratuitamente el p\u00f3ster en casa como recuerdo (5.000 unidades o hasta fin de existencias).<\/p>\n<p>Entre todos los participantes, un jurado compuesto por influenciadores del mundo de la gastronom\u00eda, la m\u00fasica, la moda y la ilustraci\u00f3n, entre otros, elegir\u00e1 a 20 finalistas y, posteriormente, se realizar\u00e1 un sorteo ante notario para elegir al ganador final. <\/p>\n<p>La acci\u00f3n contar\u00e1 con una campa\u00f1a de apoyo en televisi\u00f3n, exterior, radio, digital y redes scoiales y una web en la que los participantes podr\u00e1n crear montajes y ver c\u00f3mo quedar\u00eda la imagen junto a su abuela en la Gran V\u00eda. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>El juego Euromillones, de Loter\u00edas y Apuestas del Estado, ha puesto en marcha un concurso en el que los participantes<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,44],"tags":[],"class_list":["post-50901","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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