{"id":50894,"date":"2016-01-14T18:38:47","date_gmt":"2016-01-14T16:38:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=50894"},"modified":"2016-01-14T18:38:47","modified_gmt":"2016-01-14T16:38:47","slug":"laura-fernandez-senior-digital-planner-de-phd","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=50894","title":{"rendered":"Laura Fern\u00e1ndez, senior digital planner de PHD"},"content":{"rendered":"<figure id=\"attachment_50896\" aria-describedby=\"caption-attachment-50896\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-50896 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/Laura_Fern\u00e1ndez_PHD.jpg\" alt=\"Laura_Fern\u00e1ndez_PHD\" width=\"690\" height=\"380\" \/><figcaption id=\"caption-attachment-50896\" class=\"wp-caption-text\">Laura Fern\u00e1ndez.<\/figcaption><\/figure>\n<p><b>Laura Fern\u00e1ndez<\/b> se ha incorporado a la agencia de medios <b>PHD<\/b> en calidad de senior digital planner.<\/p>\n<p>Licenciada en Administraci\u00f3n y Direcci\u00f3n de Empresas y con un posgrado en Investigaci\u00f3n y T\u00e9cnicas de Mercado, Fern\u00e1ndez cuenta con cinco a\u00f1os de experiencia en el sector.<\/p>\n<p>Comenz\u00f3 su carrera desarrollando funciones de dise\u00f1o de planificaci\u00f3n, ejecuci\u00f3n, seguimiento, control del rendimiento de campa\u00f1as SEM y display. Posteriormente, ya como senior digital planner, se centr\u00f3 en la creaci\u00f3n de planificaciones y optimizaci\u00f3n de los presupuesto de las campa\u00f1as.<\/p>\n<p>A lo largo de su carrera, Fern\u00e1ndez ha manejado, entre otras, las cuentas de Beiersdof, Bayer, GSK, Marriott Hoteles, Michelin, Accenture y Ryanair.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Laura Fern\u00e1ndez se ha incorporado a la agencia de medios PHD en calidad de senior digital planner. Licenciada en Administraci\u00f3n<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-50894","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Laura Fern\u00e1ndez, senior digital planner de PHD - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=50894\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Laura Fern\u00e1ndez, senior digital planner de PHD - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Laura Fern\u00e1ndez se ha incorporado a la agencia de medios PHD en calidad de senior digital planner. Licenciada en Administraci\u00f3n\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=50894\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-14T16:38:47+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50894#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50894\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Laura Fern\u00e1ndez, senior digital planner de PHD\",\"datePublished\":\"2016-01-14T16:38:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50894\"},\"wordCount\":140,\"commentCount\":0,\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50894\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=50894\",\"name\":\"Laura Fern\u00e1ndez, senior digital planner de PHD - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"datePublished\":\"2016-01-14T16:38:47+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50894#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=50894\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50894#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Laura Fern\u00e1ndez, senior digital planner de PHD\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Laura Fern\u00e1ndez, senior digital planner de PHD - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=50894","og_locale":"es_ES","og_type":"article","og_title":"Laura Fern\u00e1ndez, senior digital planner de PHD - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"Laura Fern\u00e1ndez se ha incorporado a la agencia de medios PHD en calidad de senior digital planner. 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