{"id":50826,"date":"2016-01-12T14:15:39","date_gmt":"2016-01-12T12:15:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=50826"},"modified":"2016-01-12T14:15:39","modified_gmt":"2016-01-12T12:15:39","slug":"bankia-campana-comisiones","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=50826","title":{"rendered":"\u2018En la vida ya pagas demasiadas comisiones\u2019, lo nuevo de Bankia"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/01\/Bankia7.jpg\" alt=\"campa\u00f1a publicidad Bankia 2016\" width=\"690\" height=\"278\" class=\"aligncenter size-full wp-image-50827\" \/><\/p>\n<p>Creada por el Ruso de Rocky, la nueva campa\u00f1a publicitaria de Bankia anuncia la eliminaci\u00f3n de comisiones en cuentas, tarjetas y transferencias al domiciliar los ingresos en la entidad.<\/p>\n<p>El c\u00f3digo creativo de la campa\u00f1a juega con la idea de que \u201cen la vida ya se pagan demasiadas comisiones\u201d, escenificando ese pensamiento en varias situaciones cotidianas en las que los protagonistas sufren las consecuencias de haber cometido un error sin importancia, como olvidar un aniversario. <\/p>\n<p>\u201cNos hemos inspirado en todas esas peque\u00f1as comisiones que pagas en el d\u00eda a d\u00eda a toda la gente que te rodea: a tu pareja, a tu compa\u00f1ero de trabajo, a tus hijos, a tus amigos\u2026 Casi sin darnos cuenta nos pasamos el d\u00eda pagando comisiones\u201d, explica Mart\u00edn Subercaseaux, director creativo de El Ruso de Rocky.<\/p>\n<p>La campa\u00f1a tendr\u00e1 presencia en televisi\u00f3n, prensa, online y exterior. Smile, con Axel Laubscher como realizador, ha rodado las piezas de cine y televisi\u00f3n, mientras que Javier Tles y Mushroon se han encargado de la gr\u00e1fica. <\/p>\n<p>La banda sonora del spot es el cl\u00e1sico de Edith Piaf \u201cNon, je ne regrette rien\u201d.<\/p>\n<p><iframe loading=\"lazy\" width=\"854\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/jOdOSMLcFuM\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creada por el Ruso de Rocky, la nueva campa\u00f1a publicitaria de Bankia anuncia la eliminaci\u00f3n de comisiones en cuentas, tarjetas<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[1778],"class_list":["post-50826","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-bankia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018En la vida ya pagas demasiadas comisiones\u2019, por Bankia\u00a0<\/title>\n<meta name=\"description\" content=\"Bankia estrena nueva campa\u00f1a de captaci\u00f3n de clientes anunciando la eliminaci\u00f3n de comisiones a cambio de domiciliar los ingresos en la entidad\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=50826\" \/>\n<meta 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