{"id":50634,"date":"2015-12-23T13:37:22","date_gmt":"2015-12-23T11:37:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=50634"},"modified":"2015-12-23T13:37:22","modified_gmt":"2015-12-23T11:37:22","slug":"marcas-y-publicidad-navidena","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=50634","title":{"rendered":"Marcas que dejan huella en Navidad"},"content":{"rendered":"<figure id=\"attachment_50635\" aria-describedby=\"caption-attachment-50635\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/12\/Loter\u00eda-Navidad-2014.jpg\" alt=\"Anuncio Loter\u00eda de Navidad de 2014\" width=\"345\" height=\"192\" class=\"size-full wp-image-50635\" \/><figcaption id=\"caption-attachment-50635\" class=\"wp-caption-text\">El anuncio de Loter\u00edas fue el m\u00e1s recordado en la Navidad de 2014.<\/figcaption><\/figure>\n<p>Freixenet, Loter\u00eda de Navidad, El Corte Ingl\u00e9s&#8230;Son algunas de las marcas cuya publicidad navide\u00f1a despierta m\u00e1s expectaci\u00f3n. Pero \u00bfcu\u00e1les han sido los anuncios de Navidad m\u00e1s  recordados por los espa\u00f1oles en los \u00faltimos a\u00f1os?<\/p>\n<p>Seg\u00fan el tracking IOPE de TNS, el anuncio de la Loter\u00eda de Navidad lleva dos a\u00f1os siendo el m\u00e1s recordado de estas fechas. Este liderazgo es, sin embargo, bastante reciente ya en \u00e9pocas anteriores el recuerdo de su anuncio era considerablemente m\u00e1s bajo. Por ejemplo, en 2012 solo consigui\u00f3 en puesto 24 de recuerdo publicitario y en 2010 el puesto 40, con un 4,9% de recuerdo publicitario.<\/p>\n<p>Freixenet, por su parte, remont\u00f3 el a\u00f1o pasado el descenso en notoriedad experimentado en 2012 y 2013, a\u00f1os en los que se mantuvo en el Top 10 pero en octava posici\u00f3n. En los \u00faltimos cinco a\u00f1os su mejor posici\u00f3n la consigui\u00f3 en diciembre de 2010 cuando fue el tercer spot m\u00e1s recordado por los espa\u00f1oles por detr\u00e1s de el corte Ingl\u00e9s y Movistar. <\/p>\n<p>En 2014, la publicidad m\u00e1s recordada en el mes de diciembre fue la de la Loter\u00eda de Navidad, con un 19,6% de recuerdo publicitario, lo que se traduce en 7,7 millones de personas que recordaron ese anuncio. <\/p>\n<p>En ese mismo a\u00f1o, Freixenet consigui\u00f3 la cuarta posici\u00f3n en el ranking, con un 12,2% de notoriedad. Por delante de la marca de cavas se situaron los anuncios de El Corte Ingl\u00e9s y el de Coca Cola. <\/p>\n<figure id=\"attachment_50636\" aria-describedby=\"caption-attachment-50636\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/12\/TOP-MARCAS-M\u00c4S-RECORDADAS-ULTIMAS-NAVIDADES.jpg\" alt=\"Top marcas m\u00e1s recordadas en Navidad\" width=\"690\" height=\"378\" class=\"size-full wp-image-50636\" \/><figcaption id=\"caption-attachment-50636\" class=\"wp-caption-text\">Las marcas m\u00e1s recordadas en las cinco \u00faltimas navidades.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Freixenet, Loter\u00eda de Navidad, El Corte Ingl\u00e9s&#8230;Son algunas de las marcas cuya publicidad navide\u00f1a despierta m\u00e1s expectaci\u00f3n. Pero \u00bfcu\u00e1les han<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[1586],"class_list":["post-50634","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-navidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marcas con publicidad navide\u00f1a que deja huella<\/title>\n<meta name=\"description\" content=\"El tracking IOPE de TNS muestra las marcas y las campa\u00f1as navide\u00f1as m\u00e1s recordadas por los espa\u00f1oles en los \u00faltimos cinco a\u00f1os\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=50634\" \/>\n<meta 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