{"id":50377,"date":"2015-12-14T14:26:29","date_gmt":"2015-12-14T12:26:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=50377"},"modified":"2015-12-14T14:26:29","modified_gmt":"2015-12-14T12:26:29","slug":"cambiaria-su-decimo-por-un-jamon","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=50377","title":{"rendered":"\u00bfCambiar\u00eda su d\u00e9cimo por un jam\u00f3n?"},"content":{"rendered":"<figure id=\"attachment_50378\" aria-describedby=\"caption-attachment-50378\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/12\/Navidul_Ramon_Garcia.jpg\" alt=\"Navidul, Campofr\u00edo, Navidad, Ram\u00f3n Garc\u00eda\" width=\"690\" height=\"292\" class=\"size-full wp-image-50378\" \/><figcaption id=\"caption-attachment-50378\" class=\"wp-caption-text\">Ram\u00f3n Garc\u00eda protagoniza uno de los spots navide\u00f1os de Navidul.<\/figcaption><\/figure>\n<p>El pr\u00f3ximo mi\u00e9rcoles 16 de diciembre Navidul se propone regalar un jam\u00f3n a todos aquellos que est\u00e9n dispuestos a cambiarlo por su d\u00e9cimo de Loter\u00eda de Navidad. <\/p>\n<p>Seg\u00fan la compa\u00f1\u00eda, la acci\u00f3n forma parte de un experimento social, en el que participa la empresa de investigaci\u00f3n social Two Much, que pretende descubrir \u201csi los espa\u00f1oles est\u00e1n dispuestos a renunciar a la posibilidad de varios millones de euros, a la ilusi\u00f3n, por una recompensa inmediata. En otras palabras, si, en el caso de Espa\u00f1a, se cumple ese m\u00e1s vale p\u00e1jaro en mano que ciento volando\u201d.<\/p>\n<p>Pepa Barral, responsable cient\u00edfica del experimento, ha declarado: \u201cDesde el punto de vista sociol\u00f3gico es un experimento interesant\u00edsimo, en el que el jam\u00f3n Navidul juega un papel fundamental porque se trata de una recompensa perfecta. Muchos de los elementos con los que convivimos a diario, desde la publicidad a las relaciones sociales, se basan en promesas de una recompensa futura si compramos algo o renunciamos a algo. Sin embargo, hasta ahora todos los experimentos que se hab\u00edan realizado en el extranjero sobre este fen\u00f3meno hab\u00edan sido en terrenos controlados y nunca en algo tan emocional como la loter\u00eda\u201d.<\/p>\n<p>El proyecto tiene, adem\u00e1s, un componente social. Si uno de los d\u00e9cimos cambiados resultase premiado, el dinero se destinar\u00e1 \u00edntegramente a la Fundaci\u00f3n Mensajeros de la Paz, que coordina 11 comedores sociales en toda Espa\u00f1a. Navidul, por su parte, donar\u00e1 tres jamones a cada comedor.<\/p>\n<p>El canje tendr\u00e1 lugar el mi\u00e9rcoles 16 de diciembre de 2015, en la Puerta del Sol, de Madrid, de 10 a 13 y de 17 a 20 horas.<\/p>\n<p><b>Campa\u00f1a de Navidad<\/b><\/p>\n<p>Por otra parte, la campa\u00f1a navide\u00f1a de Navidul (Campofr\u00edo), \u201cNavidul, eso que te puede\u201d, ha sido dirigida por Daniel S\u00e1nchez Ar\u00e9valo, y consta de tres spots, uno de ellos protagonizado por el presentador Ram\u00f3n Garc\u00eda. Los anuncios, obra de McCann Madrid, agencia de Campofr\u00edo, siguen la l\u00ednea narrativa de personas que no se dejan convencer de algo hasta que, gracias al jam\u00f3n, cambian r\u00e1pidamente de parecer. La campa\u00f1a de televisi\u00f3n contin\u00faa en las redes sociales con el hashtag #navidulesoquetepuede.<\/p>\n<p>https:\/\/youtu.be\/Sw0h6blPBFg<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pr\u00f3ximo mi\u00e9rcoles 16 de diciembre Navidul se propone regalar un jam\u00f3n a todos aquellos que est\u00e9n dispuestos a cambiarlo<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-50377","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfCambiar\u00eda su d\u00e9cimo por un jam\u00f3n? - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=50377\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfCambiar\u00eda su d\u00e9cimo por un jam\u00f3n? - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"El pr\u00f3ximo mi\u00e9rcoles 16 de diciembre Navidul se propone regalar un jam\u00f3n a todos aquellos que est\u00e9n dispuestos a cambiarlo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=50377\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-14T12:26:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/12\/Navidul_Ramon_Garcia.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50377#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50377\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"\u00bfCambiar\u00eda su d\u00e9cimo por un jam\u00f3n?\",\"datePublished\":\"2015-12-14T12:26:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50377\"},\"wordCount\":418,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50377#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/Navidul_Ramon_Garcia.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50377\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=50377\",\"name\":\"\u00bfCambiar\u00eda su d\u00e9cimo por un jam\u00f3n? - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50377#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50377#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2015\\\/12\\\/Navidul_Ramon_Garcia.jpg\",\"datePublished\":\"2015-12-14T12:26:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50377#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=50377\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50377#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=50377#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfCambiar\u00eda su d\u00e9cimo por un jam\u00f3n?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00bfCambiar\u00eda su d\u00e9cimo por un jam\u00f3n? - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=50377","og_locale":"es_ES","og_type":"article","og_title":"\u00bfCambiar\u00eda su d\u00e9cimo por un jam\u00f3n? - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"El pr\u00f3ximo mi\u00e9rcoles 16 de diciembre Navidul se propone regalar un jam\u00f3n a todos aquellos que est\u00e9n dispuestos a cambiarlo","og_url":"https:\/\/ipmark.com\/?p=50377","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2015-12-14T12:26:29+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/12\/Navidul_Ramon_Garcia.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=50377#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=50377"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"\u00bfCambiar\u00eda su d\u00e9cimo por un jam\u00f3n?","datePublished":"2015-12-14T12:26:29+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=50377"},"wordCount":418,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=50377#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/12\/Navidul_Ramon_Garcia.jpg","articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=50377","url":"https:\/\/ipmark.com\/?p=50377","name":"\u00bfCambiar\u00eda su d\u00e9cimo por un jam\u00f3n? - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=50377#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=50377#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/12\/Navidul_Ramon_Garcia.jpg","datePublished":"2015-12-14T12:26:29+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=50377#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=50377"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=50377#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=50377#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"\u00bfCambiar\u00eda su d\u00e9cimo por un jam\u00f3n?"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/50377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50377"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/50377\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}