{"id":50360,"date":"2015-12-14T14:15:23","date_gmt":"2015-12-14T12:15:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=50360"},"modified":"2015-12-14T14:15:23","modified_gmt":"2015-12-14T12:15:23","slug":"hillknowlton-strategies-premiada-european-excellence-awards-2015","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=50360","title":{"rendered":"Hill+Knowlton Strategies premiada en los European Excellence Awards 2015"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/12\/Somos-Monster-High.jpg\" alt=\"Mattel, Monster High\" width=\"690\" height=\"398\" class=\"aligncenter size-full wp-image-50361\" \/><\/p>\n<p><b>Hill+Knowlton Strategies Espa\u00f1a<\/b> ha sido la \u00fanica agencia espa\u00f1ola ganadora en la novena edici\u00f3n de los premios <b>European Excellence Awards<\/b>. La entrega de premios tuvo lugar el pasado 10 de diciembre en Estocolmo (Suecia). <\/p>\n<p>Los premios de car\u00e1cter anual, reconocen los mejores proyectos de comunicaci\u00f3n llevados a cabo durante 2015 a nivel europeo. La agencia ha sido galardonada por su trabajo <b>\u201cSomos Monster High\u201d<\/b>,  realizado para la marca de mu\u00f1ecas Monster High, propiedad de Mattel. La acci\u00f3n ha sido seleccionada como mejor campa\u00f1a de comunicaci\u00f3n de Espa\u00f1a. En la misma categor\u00eda quedaron finalistas las agencias Llorente y Cuenca, Text 100, Marco de Comunicaci\u00f3n e InterM\u00e8dia GdC.<\/p>\n<p>En la campa\u00f1a, las tres integrantes de la girl band espa\u00f1ola Sweet California, Alba, Sonia y Roc\u00edo, se convierten en estudiantes del instituto Monster High e interpretan la canci\u00f3n \u201cSomos Monster High\u201d, a trav\u00e9s de la cual pudieron comunicar y difundir el mensaje de la marca. <\/p>\n<p>La campa\u00f1a acumul\u00f3 m\u00e1s de 28 millones de impresiones en medios, 7 v\u00eddeos en Youtube con m\u00e1s de 15 millones de visualizados y m\u00e1s de 50 menciones en televisi\u00f3n que sobrepasaron los 6.5 millones de impresiones. En redes sociales como Twitter, #SomosMonsterHigh lleg\u00f3 a ser trending topic nacional y acumul\u00f3 m\u00e1s de 2,5 millones de impresiones y m\u00e1s de 18 millones de engagements. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hill+Knowlton Strategies Espa\u00f1a ha sido la \u00fanica agencia espa\u00f1ola ganadora en la novena edici\u00f3n de los premios European Excellence Awards.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-50360","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hill+Knowlton Strategies premiada en los European Excellence Awards 2015 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=50360\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hill+Knowlton Strategies premiada en los European Excellence Awards 2015 - 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