{"id":50337,"date":"2015-12-11T14:20:07","date_gmt":"2015-12-11T12:20:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=50337"},"modified":"2015-12-11T14:20:07","modified_gmt":"2015-12-11T12:20:07","slug":"ddb-espana-celulas-transformadoras","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=50337","title":{"rendered":"Las c\u00e9lulas transformadoras de DDB Espa\u00f1a"},"content":{"rendered":"<figure id=\"attachment_50338\" aria-describedby=\"caption-attachment-50338\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/12\/DDB_equipo.png\" alt=\"DDB Espa\u00f1a equipo\" width=\"690\" height=\"383\" class=\"size-full wp-image-50338\" \/><figcaption id=\"caption-attachment-50338\" class=\"wp-caption-text\">El equipo de DDB Espa\u00f1a.<\/figcaption><\/figure>\n<p>La agencia DDB Espa\u00f1a ha hecho balance del proceso de transformaci\u00f3n cultural que emprendi\u00f3 hace ya cinco a\u00f1os inspir\u00e1ndose en los valores de la creatividad, la humanidad y la tecnolog\u00eda. <\/p>\n<p>Esta transformaci\u00f3n cultural ha llevado a <a class=enlace style=font-size:100%; href= http:\/\/www.ddb.es\/>DDB Espa\u00f1a<\/a> a realizar un cambio profundo en su manera de trabajar, basada en la certeza de que ahora es el consumidor el que tiene el poder. <\/p>\n<p>El cambio se ha plasmado en el nacimiento de las denominadas \u201ccelular transformadoras\u201d, en las que se unen representantes de varios departamentos de la agencia e incluso del cliente para trabajar en equipo y generar ideas m\u00e1s relevantes y transferibles a todos los \u00e1mbitos. Las c\u00e9lulas se van nutriendo de la gente m\u00e1s adecuada a las necesidades de cada cliente y de cada proyecto, siempre apoyados por gente ya experimentada, que constituyen la c\u00e9lula madre.<\/p>\n<p>Las c\u00e9lulas comienzan a trabajar en una fase de asimilaci\u00f3n, donde el conocimiento y los datos son claves para abordar un tema.  Despu\u00e9s se pasa a la fase creativa-estrat\u00e9gica, en la que se  buscan soluciones que desaf\u00eden lo establecido, desarrollando ideas integradas a trav\u00e9s de diversas especialidades.<\/p>\n<p>En palabras de Jos\u00e9 Mar\u00eda Rull, presidente y CEO de DDB Espa\u00f1a: \u201cCreatividad y humanidad son los valores que han permanecido y permanecer\u00e1n siempre en nuestra agencia. El \u00faltimo reto ha sido sumarle la tecnolog\u00eda, ingrediente que nos permite llegar a m\u00e1s gente, m\u00e1s lejos y m\u00e1s r\u00e1pido, reinventando la relaci\u00f3n entra las marcas y los consumidores.\u201d<\/p>\n<p>Por su parte, Jos\u00e9 Mar\u00eda Roca de Vi\u00f1als, director general creativo de la agencia comenta:  \u201cHace cinco a\u00f1os pusimos a trabajar juntos a nuestros equipos de Barcelona y Madrid para los proyectos m\u00e1s exigentes. Adem\u00e1s nos hemos convertido en el pa\u00eds bisagra de Europa y Am\u00e9rica en nuestra red. Sin dejar nunca de ser europeos, colaborando a\u00fan m\u00e1s estrechamente con nuestros clientes l\u00edderes en el mercado del autom\u00f3vil en Espa\u00f1a, Audi y Volkswagen, pasamos a formar parte de DDB Latina, siendo hoy uno de los hubs principales de esta regi\u00f3n cultural y liderando clientes como BBVA y Movistar\u201d.<\/p>\n<p><b>Un a\u00f1o de \u00e9xitos<\/b><\/p>\n<p>A lo largo del 2015, DDB Espa\u00f1a  ha sumado \u00e9xitos como \u201cHologramas por la libertad\u201d para la plataforma No somos delito, multipremiada en todos los cert\u00e1menes publicitarios de todo el mundo, la campa\u00f1a de lanzamiento del nuevo Audi A4 o la creaci\u00f3n de la nueva l\u00ednea de comunicaci\u00f3n para BBVA \u201cLa revoluci\u00f3n de las peque\u00f1as cosas\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia DDB Espa\u00f1a ha hecho balance del proceso de transformaci\u00f3n cultural que emprendi\u00f3 hace ya cinco a\u00f1os inspir\u00e1ndose en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-50337","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DDB Espa\u00f1a proceso transformaci\u00f3n cultural<\/title>\n<meta name=\"description\" content=\"La agencia DDB Espa\u00f1a hace balance de su proceso de transformaci\u00f3n cultural iniciado hace cinco a\u00f1os y que les ha reportado grandes \u00e9xitos creativos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=50337\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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