{"id":50299,"date":"2015-12-10T17:27:01","date_gmt":"2015-12-10T15:27:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=50299"},"modified":"2015-12-10T17:27:01","modified_gmt":"2015-12-10T15:27:01","slug":"kanlli-campana-para-esdor-en-social-media","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=50299","title":{"rendered":"Kanlli, campa\u00f1a navide\u00f1a para Esdor en social media"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-50300\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/12\/Navidad-ESDOR.png\" alt=\"campa\u00f1a de Kanlli para Esdor\" width=\"345\" height=\"173\" \/><\/p>\n<p>La marca de cosm\u00e9tica funcional de alta gama <a class=\"enlace\" style=\"font-size: 100%;\" href=\"http:\/\/www.esdor.es\/\">Esdor<\/a>, perteneciente al <a class=\"enlace\" style=\"font-size: 100%;\" href=\"http:\/\/www.grupomatarromera.com\/\"> Grupo Matarromera<\/a>, ha confiado a Kanlli la estrategia de su campa\u00f1a de Navidad en redes sociales.<\/p>\n<p>La agencia, que presta sus servicios a Esdor desde el pasado mes de noviembre en el \u00e1mbito del social media marketing, ha puesto en marcha una estrategia de comunicaci\u00f3n en medios sociales con enfoque a compra, en el marco de la campa\u00f1a de Navidad que lleva a cabo la firma cosm\u00e9tica.<\/p>\n<p>El objetivo es dar a conocer la marca y sus principales ventajas y valores en un per\u00edodo clave para el sector de la cosm\u00e9tica, ya que estos productos experimentan un importante incremento de la demanda en periodo navide\u00f1o. Para ello, Kanlli ha potenciado la comunicaci\u00f3n acorde a la gran estacionalidad de las ventas, a trav\u00e9s de mensajes que invitan a la compra, tanto en establecimiento f\u00edsico, como a trav\u00e9s de su <a class=\"enlace\" style=\"font-size: 100%;\" href=\"http:\/\/www.wanawine.com\/index.php?id_category=49&amp;controller=category&amp;id_lang=1\">ecommerce <\/a>.<\/p>\n<p>Paralelamente, Kanlli adoptar\u00e1 un enfoque estrat\u00e9gico que pivote siempre sobre principales valores de la marca. De este modo, se espera aumentar la notoriedad de Esdor en Internet, mediante la comunicaci\u00f3n de los beneficios reales de sus productos cosm\u00e9ticos no s\u00f3lo entre el cliente final, sino tambi\u00e9n con un enfoque B2B centrado en el canal farmacia, su principal punto de venta. El reto pasa por lograr posicionamiento de marca en el \u00e1mbito de la cosm\u00e9tica de alta gama, como productos de lujo a un precio asequible y de producci\u00f3n nacional.<\/p>\n<p>Esdor es la primera l\u00ednea espa\u00f1ola de cosm\u00e9tica de alta gama enriquecida con Eminol\u00ae, un extracto natural concentrado de polifenoles de la uva mediante un proceso productivo \u00fanico patentado. Las uvas son de la variedad Vitis- Vinifera Tempranillo procedentes de la Ribera del Duero, donde Grupo Matarromera posee sus principales bodegas. Adem\u00e1s de contar con la uva como componente principal, los cosm\u00e9ticos Esdor se elaboran con un m\u00ednimo del 85% de productos naturales, en consonancia con su compromiso con la sostenibilidad y respeto al medio ambiente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de cosm\u00e9tica funcional de alta gama Esdor, perteneciente al Grupo Matarromera, ha confiado a Kanlli la estrategia de<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,5895],"tags":[],"class_list":["post-50299","post","type-post","status-publish","format-standard","hentry","category-marketing","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kanlli crea para Esdor una campa\u00f1a navide\u00f1a en 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