{"id":50257,"date":"2015-12-09T15:15:28","date_gmt":"2015-12-09T13:15:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=50257"},"modified":"2015-12-09T15:15:28","modified_gmt":"2015-12-09T13:15:28","slug":"ikea-apuesta-por-una-navidad-sostenible","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=50257","title":{"rendered":"IKEA apuesta por una Navidad sostenible en su nueva campa\u00f1a"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/12\/Ikea_Navidad2015.png\" alt=\"Ikea campa\u00f1a Navidad 2015\" width=\"690\" height=\"387\" class=\"aligncenter size-full wp-image-50258\" \/><\/p>\n<p>Creada por McCann y MRM\/\/McCann bajo el lema \u201cCocina con el coraz\u00f3n, cocina con la cabeza\u201d, la campa\u00f1a navide\u00f1a de IKEA pone en primer plano el desperdicio de comida que se produce en estas fechas y ofrece consejos para vivir una Navidad m\u00e1s sostenible. <\/p>\n<p>El anuncio,  est\u00e1 protagonizado por 64 recolectores de basura reales elegidos entre un casting de 200, sigue la l\u00ednea argumental del a\u00f1o pasado, en el que IKEA ya defendi\u00f3 que  #LaOtraNavidad era posible, poniendo el foco esta vez en la comida. <\/p>\n<p>El argumento creativo de la campa\u00f1a se inspira en algunas de las conclusiones del estudio \u201cLa otra Navidad: comportamientos de los espa\u00f1oles alrededor de la mesa\u201d que descubre como durante las Navidades una familia puede llegar a tirar el 25% de la comida.<\/p>\n<p>Adem\u00e1s de denunciar esta realidad, Ikea ofrecer\u00e1 en la web <a class=enlace style=font-size:100%; href= http:\/\/www.ikea.com\/ms\/es_ES\/campaigns\/ahorrar-casa\/>la otra Navidad <\/a> soluciones para intentar reducir el porcentaje de comida desperdiciada estas Navidades, con tips para  planificar, dosificar y reciclar los alimentos. <\/p>\n<p><iframe loading=\"lazy\" width=\"854\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/iRTtTEQ3QVM\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creada por McCann y MRM\/\/McCann bajo el lema \u201cCocina con el coraz\u00f3n, cocina con la cabeza\u201d, la campa\u00f1a navide\u00f1a de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,38],"tags":[231],"class_list":["post-50257","post","type-post","status-publish","format-standard","hentry","category-agencias","category-marcas","tag-ikea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IKEA \u00a0Navidad sostenible campa\u00f1a publicitaria<\/title>\n<meta name=\"description\" content=\"La nueva campa\u00f1a de IKEA apuesta por una Navidad sostenible y el reciclaje 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