{"id":50075,"date":"2015-12-01T12:50:27","date_gmt":"2015-12-01T10:50:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=50075"},"modified":"2015-12-01T12:50:27","modified_gmt":"2015-12-01T10:50:27","slug":"el-corte-ingles-campana-de-navidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=50075","title":{"rendered":"El Corte Ingl\u00e9s y SCPF, en defensa de la Navidad"},"content":{"rendered":"<figure id=\"attachment_50076\" aria-describedby=\"caption-attachment-50076\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/12\/ElCorteIngles_Navidad2015.png\" alt=\"El Corte Ingl\u00e9s campa\u00f1a de Navidad 2015\" width=\"690\" height=\"419\" class=\"size-full wp-image-50076\" \/><figcaption id=\"caption-attachment-50076\" class=\"wp-caption-text\">Chencho, el protagonista de la campa\u00f1a navide\u00f1a de El Corte Ingl\u00e9s.<\/figcaption><\/figure>\n<p>El Corte Ingl\u00e9s ha confiado a SCPF su nueva campa\u00f1a de Navidad, un cuento muy apropiado para estas fechas titulado \u2018Chencho y la bombilla m\u00e1gica\u2019.<\/p>\n<p>Para muchas personas, la Navidad comienza con el encendido de las fachadas de los diferentes centros de El Corte Ingl\u00e9s. Conscientes de ello, la compa\u00f1\u00eda se declara defensora a ultranza de estos festejos. \u201cNos gusta la Navidad, el claim con el que se han cerrado las \u00faltimas campa\u00f1as, es muestra de ello. Los valores que representa y lo que significan unas fechas tan se\u00f1aladas, encajan a la perfecci\u00f3n con nuestra filosof\u00eda\u201d, se\u00f1ala Javier Aguado, responsable de publicidad de El Corte Ingl\u00e9s. <\/p>\n<p>La campa\u00f1a desarrollada por SCPF funde el insight de la iluminaci\u00f3n navide\u00f1a con  la generosidad que parece reinar en estas fechas para construir un cuento navide\u00f1a que invita a  sacar lo mejor de nosotros mismos, ser generosos y hacer felices a los dem\u00e1s.<\/p>\n<p><b>Chencho y la bombilla m\u00e1gica<\/b><\/p>\n<p>El spot central de la campa\u00f1a cuenta la historia de Chencho, un ni\u00f1o algo distra\u00eddo pero muy tierno y con mucha vida interior, al que un d\u00eda se le cruza en el camino una bombilla extraviada y a partir de ese momento, todo es distinto. Con el apoyo de su abuelo renuncia a muchas cosas para  que todos puedan disfrutar de la Navidad. <\/p>\n<p>La campa\u00f1a, que arranca en televisi\u00f3n con un teaser de 20\u201d, ha sido producida por Western y dirigida por Pep Bosch. En el rodaje, que dur\u00f3 cinco d\u00edas, participaron dos actores principales, 20 secundarios, 80 extras y 70 t\u00e9cnicos. Tambi\u00e9n se utilizaron m\u00e1s de 3.000 bombillas. <\/p>\n<p>Adem\u00e1s de los spots de 60\u201d, 30\u201d y 10\u201d para televisi\u00f3n, se ha creado una versi\u00f3n de dos minutos para cine y otra m\u00e1s larga para medios digitales. <\/p>\n<p><iframe loading=\"lazy\" width=\"854\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/k30eEiHO59Y\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Corte Ingl\u00e9s ha confiado a SCPF su nueva campa\u00f1a de Navidad, un cuento muy apropiado para estas fechas titulado<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[524],"class_list":["post-50075","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-el-corte-ingles"],"acf":[],"yoast_head":"<!-- This site is optimized 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