{"id":50064,"date":"2015-11-30T15:35:21","date_gmt":"2015-11-30T13:35:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=50064"},"modified":"2015-11-30T15:35:21","modified_gmt":"2015-11-30T13:35:21","slug":"congreso-internacional-de-buzoneo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=50064","title":{"rendered":"Primer Congreso Internacional de Buzoneo."},"content":{"rendered":"<figure id=\"attachment_50065\" aria-describedby=\"caption-attachment-50065\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/11\/Congreso-de-Buzoneo.png\" alt=\"Primer Congreso de Buzoneo\" width=\"345\" height=\"211\" class=\"size-full wp-image-50065\" \/><figcaption id=\"caption-attachment-50065\" class=\"wp-caption-text\">Un centenar de clientes y proveedores del sector participaron en el Primer Congreso de Buzoneo.<\/figcaption><\/figure>\n<p>En la ciudad de Amsterdam tuvo lugar el pasado 24 de septiembre el Primer Congreso Internacional de Buzoneo, con la participaci\u00f3n m\u00e1s de un centenar de clientes y proveedores de este sector con empresas de 21 pa\u00edses. <\/p>\n<p>Durante la celebraci\u00f3n de este evento se puso de manifiesto el potencial futuro del sector, poniendo el foco en la segmentaci\u00f3n del mensaje y las t\u00e9cnicas de selecci\u00f3n de target usando todos los datos que nos pueda proporcionar el geomarketing.<\/p>\n<p>A modo de ejemplo y en relaci\u00f3n con las campa\u00f1as de retailers se habl\u00f3 mucho de usar los datos que se tengan de tarjetas de fidelizaci\u00f3n o tiquet medio de caja, para elegir los portales a buzonear.<br \/>\nEn el Primer Congreso Internacional de Buzoneo tambi\u00e9n se realiz\u00f3 un debate abierto entre los asistentes para calibrar las percepciones sobre el futuro del buzoneo. Eduard Quintana, presidente de Traycco, referente en Espa\u00f1a en buzoneo y asistente al simposio con algunos de sus clientes destaca que \u00bb el networking que se produjo entre personas de distintos pa\u00edses durante ese d\u00eda, permite ser optimista sobre la evoluci\u00f3n del medio, aunque el mensaje que se trasmit\u00eda era claro: segmentar, segmentar y segmentar\u00bb.<\/p>\n<p><a class=enlace style=font-size:100%; href= http:\/\/www.doordropmedia.nl\/ddm\/ddm-a-major-case-for-print-media\/>M\u00e1s informaci\u00f3n sobre el Congreso<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la ciudad de Amsterdam tuvo lugar el pasado 24 de septiembre el Primer Congreso Internacional de Buzoneo, con la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-50064","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Primer Congreso Internacional de Buzoneo<\/title>\n<meta name=\"description\" content=\"El Primer Congreso Internacional de Buzoneo se celebr\u00f3 en Amsterdam el pasado 24 de septiembre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=50064\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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