{"id":49966,"date":"2015-11-26T15:38:39","date_gmt":"2015-11-26T13:38:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=49966"},"modified":"2015-11-26T15:38:39","modified_gmt":"2015-11-26T13:38:39","slug":"content-marketing-guia-para-planificacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=49966","title":{"rendered":"Gu\u00eda para planificar campa\u00f1as de content marketing"},"content":{"rendered":"

\"campa\u00f1as<\/p>\n

Ya son muchas las marcas que destinan parte de su presupuesto de comunicaci\u00f3n a las acciones de content marketing. Los consumidores pueden \u201cno ver\u201d los anuncios de forma instintiva pero rara vez ignoran un contenido que les resulte interesante. <\/p>\n

Crear contenido de manera constante para conseguir que su p\u00fablico objetivo les siga e interactuar de manera regular con ellos es una de las grandes preocupaciones de los anunciantes en este paisaje digital. Pero obtener un discurso en el que prime la calidad, la coherencia y que sea medible es el principal reto a la hora de desarrollar una estrategia de marketing de contenidos. <\/p>\n

A fin de ayudar a marcas y medios a implementar con \u00e9xito una campa\u00f1a de content marketing, la compa\u00f1\u00eda Outbrain ha elaborado la gu\u00eda De la A a la Z del content marketing<\/a>, en la que se ofrecen algunas recomendaciones para sacar partido a los contenidos de la marca que se puede adaptar a cualquier organizaci\u00f3n sin importar el tama\u00f1o.<\/p>\n

Beneficios que reporta una buena campa\u00f1a de content marketing<\/b><\/p>\n

\u2022\tBranding<\/b>. Los consumidores prefieren estar al d\u00eda de lo que sucede con una marca a trav\u00e9s de los contenidos y tienen una mejor opini\u00f3n de aquellas que publican contenidos con regularidad que de las que no lo hacen.<\/p>\n

\u2022\tEngagement<\/b>. La publicaci\u00f3n peri\u00f3dica de contenidos ayuda a mantener un contacto regular con los clientes y a ganarse su respeto por los productos o servicios que ofrezcan.<\/p>\n

\u2022\tRetargeting<\/b>. Los anuncios tienen un potencial mucho mayor cuando se muestran a consumidores que ya han demostrado un inter\u00e9s en la marca a trav\u00e9s de los contenidos.<\/p>\n

\u2022\tInsight<\/b>. Trazar un mapa de los patrones de participaci\u00f3n con los distintos contenidos puede ayudar a pulir una estrategia de marketing que impulse el negocio tanto en internet como fuera de la red.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ya son muchas las marcas que destinan parte de su presupuesto de comunicaci\u00f3n a las acciones de content marketing. Los<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-49966","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"\nGu\u00eda de content marketing<\/title>\n<meta name=\"description\" content=\"Gu\u00eda para planificar campa\u00f1a de content marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=49966\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda de content marketing\" \/>\n<meta property=\"og:description\" content=\"Gu\u00eda para planificar campa\u00f1a de content marketing\" \/>\n<meta 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