{"id":49949,"date":"2015-11-25T12:53:52","date_gmt":"2015-11-25T10:53:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=49949"},"modified":"2015-11-25T12:53:52","modified_gmt":"2015-11-25T10:53:52","slug":"jamones-ibericos-campana-promocional-hermanos-torres","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=49949","title":{"rendered":"Jamones Ib\u00e9ricos lanza nueva campa\u00f1a promocional con los Hermanos Torres"},"content":{"rendered":"<figure id=\"attachment_49950\" aria-describedby=\"caption-attachment-49950\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/11\/Jamones-Ibericos_campa\u00f1a.png\" alt=\"Campa\u00f1a promocional de Jamones Ib\u00e9ricos con los Hermanos Torres\" width=\"690\" height=\"469\" class=\"size-full wp-image-49950\" \/><figcaption id=\"caption-attachment-49950\" class=\"wp-caption-text\">Los Hermanos Torres haciendo una demostraci\u00f3n durante la presentaci\u00f3n de la campa\u00f1a.<\/figcaption><\/figure>\n<p>La Asociaci\u00f3n Interprofesional del Cerdo Ib\u00e9rico ha presentado su nueva campa\u00f1a de promoci\u00f3n e informaci\u00f3n de los Jamones Ib\u00e9ricos, que tiene como embajadores a los  Hermanos Torres. Tactics ha sido la agencia encargada de su desarrollo. <\/p>\n<p>La campa\u00f1a <a class=enlace style=font-size:100%; href= http:\/\/www.eligetuiberico.es\/>Elige tu ib\u00e9rico<\/a> se ha realizado con recursos del propio sector y tiene el apoyo de todos los agentes implicados en este producto, desde el campo hasta la mesa. El objetivo es aumentar el conocimiento entre el p\u00fablico de las dos principales categor\u00edas de jam\u00f3n ib\u00e9rico (bellota y cebo) y fomentar su consumo de cara a las Navidades.  <\/p>\n<p>El plan de medios incluye cine e Internet, as\u00ed como acciones de contacto directo con el p\u00fablico en los Mercados Municipales, en los establecimientos de El Corte Ingl\u00e9s y en las estaciones de Renfe de Madrid y Sevilla. En todos ellos, habr\u00e1 un maestro cortador que ense\u00f1ar\u00e1 el arte del corte de los jamones ib\u00e9ricos, y promotores que distribuir\u00e1n material informativo y recetarios con las Tapas Creativas desarrolladas por los Hermanos Torres. <\/p>\n<p><b>Dos ib\u00e9ricos, dos embajadores<\/b><\/p>\n<p>Como interprofesional, la Asociaci\u00f3n Interprofesional del Cerdo Ib\u00e9rico (ASICI) promociona el consumo de los jamones ib\u00e9ricos colaborando con chefs de prestigio que ayuden a la difusi\u00f3n de la informaci\u00f3n que el consumidor debe recibir sobre los mismos. <\/p>\n<p>Para ello, en esta ocasi\u00f3n ha contado con la imagen de dos prescriptores como son Javier y Sergio Torres. Referentes de la alta gastronom\u00eda espa\u00f1ola, entre sus aportaciones a la consolidaci\u00f3n de la cultura ib\u00e9rica destaca la elaboraci\u00f3n de una selecci\u00f3n de tapas creativas donde los jamones ib\u00e9ricos son los aut\u00e9nticos protagonistas, actualizados en un formato de m\u00e1xima tendencia como son las tapas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n Interprofesional del Cerdo Ib\u00e9rico ha presentado su nueva campa\u00f1a de promoci\u00f3n e informaci\u00f3n de los Jamones Ib\u00e9ricos, que<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,38],"tags":[],"class_list":["post-49949","post","type-post","status-publish","format-standard","hentry","category-agencias","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 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