{"id":49939,"date":"2015-11-25T12:37:27","date_gmt":"2015-11-25T10:37:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=49939"},"modified":"2015-11-25T12:37:27","modified_gmt":"2015-11-25T10:37:27","slug":"empresas-espanolas-digitalmente-inmaduras","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=49939","title":{"rendered":"Las empresas espa\u00f1olas son digitalmente inmaduras"},"content":{"rendered":"

\"madurez<\/p>\n

Tener una p\u00e1gina web, presencia en las redes sociales y adaptaci\u00f3n a los m\u00f3viles son las tres patas que componen la estrategia digital de m\u00e1s de la mitad de las empresas espa\u00f1olas. Solo un 10% ofrece una experiencia digital personalizada. <\/p>\n

As\u00ed mismo, y seg\u00fan concluye el estudio sobre Madurez digital de la empresa espa\u00f1ola elaborado por Prodware, un 46% todav\u00eda no ha adaptado su estrategia de marketing al entorno multidispositivo.
\nM\u00e1s de la mitad de las compa\u00f1\u00edas espa\u00f1olas se encuentran entre los niveles 1 y 2 de los 7 estadios de madurez digital establecidos por Sitecore en funci\u00f3n de la estrategia y la pr\u00e1ctica digital de la organizaci\u00f3n. <\/p>\n

Retos<\/b><\/p>\n

Ante este panorama, el estudio plantea a las empresas espa\u00f1olas diversos retos para conseguir optimizar sus estrategias de marketing digital y adaptarse al nuevo consumidor: <\/p>\n

\u2022\tPersonalizaci\u00f3n<\/b>. Es uno de los medios m\u00e1s efectivos para que las empresas orienten el contenido de los canales digitales hacia los intereses y preferencias de los usuarios. Solamente un 10% de las empresas encuestadas reconoce ofrecer una experiencia digital personalizada.<\/p>\n

\u2022\tEstrategias de movilidad<\/b>. Es necesario que las compa\u00f1\u00edas adopten estrategias de movilidad para sus activos digitales y as\u00ed poder relacionarse con los consumidores para satisfacer sus necesidades. Todav\u00eda un 46% de las empresas no han dado el paso y se han adaptado a entornos multidispositivo.<\/p>\n

\u2022\tMedici\u00f3n<\/b>. Debe formar parte de la estrategia de marketing digital. Contar con herramientas de an\u00e1lisis permite no s\u00f3lo conocer el recorrido del cliente, sino tambi\u00e9n medir la efectividad de las acciones de marketing digital. Todav\u00eda hay compa\u00f1\u00edas que no miden sus resultados digitales de forma espec\u00edfica (11%).<\/p>\n

\u2022\t Implicaci\u00f3n de la direcci\u00f3n en el desarrollo del negocio en canales digitales<\/b>. Es clave para avanzar en la estrategia de marketing digital. Un 38% de los encuestados afirma que su direcci\u00f3n est\u00e1 muy implicada, un 33% valora que su implicaci\u00f3n es media, y el resto (29%), baja.<\/p>\n

M\u00e1s informaci\u00f3n sobre el estudio <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tener una p\u00e1gina web, presencia en las redes sociales y adaptaci\u00f3n a los m\u00f3viles son las tres patas que componen<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[871,435],"class_list":["post-49939","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-empresas","tag-espana"],"acf":[],"yoast_head":"\nEmpresas espa\u00f1olas: digitalmente inmaduras<\/title>\n<meta name=\"description\" content=\"Las empresas espa\u00f1olas no han alcanzado la madurez en sus estrategias digitales\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=49939\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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