{"id":49930,"date":"2015-11-24T17:58:42","date_gmt":"2015-11-24T15:58:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=49930"},"modified":"2015-11-24T17:58:42","modified_gmt":"2015-11-24T15:58:42","slug":"el-heladero-del-himalaya-branded-content-de-bbva","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=49930","title":{"rendered":"\u2018El heladero del Himalaya\u2019, nuevo branded content de BBVA en Discovery Max"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/11\/Jordi-Roca-Menu-liofilizado-Expedici\u00f3n-BBVA.png\" alt=\"Carlos Soria y Jordi Roca en el Heladero del Himalaya\" width=\"690\" height=\"278\" class=\"aligncenter size-full wp-image-49931\" \/><\/p>\n<p>Discovery y la entidad bancaria presentan \u2018El heladero del Himalaya\u2019, un proyecto de branded content sobre la  Expedici\u00f3n BBVA, encabezada por el alpinista Carlos Soria y que esta vez tendr\u00e1 la compa\u00f1\u00eda del chef Jordi Roca. <\/p>\n<p>La Expedici\u00f3n BBVA al Annapurna, encabezada por el alpinista de 76 a\u00f1os, ha contado por primera vez con un chef de fama mundial encargado de dise\u00f1ar un men\u00fa de alta monta\u00f1a para ser cocinado a m\u00e1s de 7.000 metros de altitud. Jordi Roca no dud\u00f3 en aceptar el desaf\u00edo lanzado por BBVA y Discovery MAX y abandonar las cocinas de El Celler de Can Roca para elaborar este excepcional men\u00fa.  <\/p>\n<p>\u201cCon \u2018El Heladero del Himalaya\u2019 abrimos un nuevo camino en los proyectos de branded content en Discovery MAX. El programa encaja perfectamente con los valores de aventura y superaci\u00f3n de Discovery MAX as\u00ed como sus protagonistas: gente apasionada, aut\u00e9ntica y atrevida, que intentar\u00e1n superar un reto extraordinario\u201d, explica Armele Massa, brand partnership manager de Discovery Communications para Espa\u00f1a y Portugal.<\/p>\n<p>Para arropar el estreno (25 de noviembre a las 23:30 horas) de \u2018El heladero del Himalaya\u2019, Discovery MAX emitir\u00e1 adem\u00e1s diversas piezas de v\u00eddeo creadas ad hoc para la promoci\u00f3n del mismo: un avance promocional y dos v\u00eddeos centrados en sus dos protagonistas. \u201cCarlos Soria y Jordi Roca ya pertenecen a la familia Discovery y por ello han pasado a formar parte de nuestra campa\u00f1a corporativa \u2018Born to Be Discovery\u2019, a\u00f1ade Massa.<\/p>\n<p><iframe loading=\"lazy\" width=\"854\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/WXfrjYjZHt0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discovery y la entidad bancaria presentan \u2018El heladero del Himalaya\u2019, un proyecto de branded content sobre la Expedici\u00f3n BBVA, encabezada<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,44,5894],"tags":[673],"class_list":["post-49930","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing","category-media","tag-branded-content"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El heladero del Himalaya, acci\u00f3n de branded content de BBVA<\/title>\n<meta name=\"description\" content=\"El heladero del Himalaya es una nueva acci\u00f3n de branded content de BBVA en el canal Discovery 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