{"id":49510,"date":"2015-11-06T14:30:18","date_gmt":"2015-11-06T12:30:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=49510"},"modified":"2015-11-06T14:30:18","modified_gmt":"2015-11-06T12:30:18","slug":"cheil-anuncia-reposicionamiento-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=49510","title":{"rendered":"Cheil anuncia su reposicionamiento global"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/11\/Cheil_logo.png\" alt=\"Cheil logo\" width=\"345\" height=\"164\" class=\"alignleft size-full wp-image-49511\" \/><\/p>\n<p>Bajo el lema \u2018The Network Built for Now\u2019, la red publicitaria Cheil ha anunciado su nuevo posicionamiento global durante la celebraci\u00f3n del AdForum Summit en Nueva York. <\/p>\n<p>Cheil se posiciona como una red de especialistas con una propuesta innovadora apoyada en los avances tecnol\u00f3gicos y capaz de adaptarse a cada mercado, a cada canal de comunicaci\u00f3n y a las necesidades cambiantes de los anunciantes. <\/p>\n<p>El crecimiento de Cheil en los \u00faltimos a\u00f1os viene precedido por la formaci\u00f3n de una estructura integrada por agencias especializadas, como McKinney, The Barbarian Group, BMB, MDLab, Pengtai, Bravo Asia e Iris, que representan el esp\u00edritu emprendedor de sus or\u00edgenes en Se\u00fal y su lugar dentro de la revoluci\u00f3n tecnol\u00f3gica de Asia.<\/p>\n<p>El nuevo posicionamiento de Cheil est\u00e1 destinado a reforzar el mensaje local a trav\u00e9s de su fuerza global en \u00e1reas como retail, innovaci\u00f3n tecnol\u00f3gica, comunicaci\u00f3n de marca, social media o dise\u00f1o, entre otras. <\/p>\n<p>Aaron Lau,  presidente de la red internacional de Cheil Global, manifest\u00f3 recientemente su entusiasmo por estar construyendo una red tan avanzada, sin las estructuras y procesos de las oficinas tradicionales, y  con el foco puesto en las necesidades del cliente de esta nueva era.<\/p>\n<p>Por su parte, Malcolm Poynton, m\u00e1ximo responsable creativo de la red, se\u00f1ala: \u00abEn Cheil somos afortunados de tener la tecnolog\u00eda integrada en nuestro ADN, y esto nos permite estar m\u00e1s centrados en la creaci\u00f3n de ideas que sean capaces de movilizar a las personas y que repercutan en los negocios de nuestros clientes\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bajo el lema \u2018The Network Built for Now\u2019, la red publicitaria Cheil ha anunciado su nuevo posicionamiento global durante la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-49510","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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