{"id":48982,"date":"2015-10-20T16:52:17","date_gmt":"2015-10-20T14:52:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=48982"},"modified":"2015-10-20T16:52:17","modified_gmt":"2015-10-20T14:52:17","slug":"indelebles-rinde-tributo-a-las-marcas-espanolas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=48982","title":{"rendered":"La exposici\u00f3n Indelebles rinde tributo a las marcas espa\u00f1olas"},"content":{"rendered":"<figure id=\"attachment_48983\" aria-describedby=\"caption-attachment-48983\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/10\/Freixenet_Japon.png\" alt=\"campa\u00f1a publicitaria Freixenet en Jap\u00f3n\" width=\"690\" height=\"244\" class=\"size-full wp-image-48983\" \/><figcaption id=\"caption-attachment-48983\" class=\"wp-caption-text\">Una de las campa\u00f1as de Freixenet en el mercado japon\u00e9s.<\/figcaption><\/figure>\n<p>El <b>Foro de Marcas Renombradas Espa\u00f1olas<\/b> ha organizado la exposici\u00f3n <b>Indelebles. Pasado, presente y futuro de las marcas espa\u00f1olas<\/b> para rendir tributo a las marcas espa\u00f1olas y compartir sus logros y su significado con la sociedad y los consumidores. <\/p>\n<p>La exposici\u00f3n tiene un triple objetivo: reivindicar el concepto de marca, reflejar la importancia que estas tienen para las empresas y la sociedad, y demostrar que el camino hacia el futuro es la internacionalizaci\u00f3n, pero la internacionalizaci\u00f3n con marca, no con productos indiferenciados. \u201cLa marca es mucho m\u00e1s que un logotipo, es la esencia misma de la empresa, la que comunica su cultura, su prop\u00f3sito, sus valores\u201d, dijo Pablo L\u00f3pez Gil, director general adjunto del Foro de Marcas Renombradas Espa\u00f1olas durante la presentaci\u00f3n a la prensa de la muestra. Y a\u00f1adi\u00f3: \u201cCuando las marcas trascienden su funci\u00f3n comercial acaban convirti\u00e9ndose en iconos culturales. Forman parte de nuestra vida\u201d.<\/p>\n<figure id=\"attachment_48984\" aria-describedby=\"caption-attachment-48984\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/10\/Cartel-indelebles-rojo.png\" alt=\"Exposici\u00f3n Indelebles \" width=\"345\" height=\"495\" class=\"size-full wp-image-48984\" \/><figcaption id=\"caption-attachment-48984\" class=\"wp-caption-text\">Cartel de la exposici\u00f3n \u00abIndelebles\u00bb.<\/figcaption><\/figure>\n<p>En el acto estuvieron presentes Jos\u00e9 Luis Bonet, presidente de Freixenet y presidente del Foro, y Patricia Garc\u00eda Escudero, directora general de la OEPM. Bonet destac\u00f3 la importancia de la dimensi\u00f3n internacional de las marcas. Muchas veces desconocida por parte de la opini\u00f3n p\u00fablica: \u201cEl futuro e incluso la supervivencia de muchas compa\u00f1\u00edas y por ende de la econom\u00eda del pa\u00eds pasa necesariamente por la internacionalizaci\u00f3n, por depender en menor medida de una mercado dom\u00e9stico necesariamente limitado. Esta visi\u00f3n es compartida por la C\u00e1mara de Espa\u00f1a, que ahora tambi\u00e9n presido, lo que nos permitir\u00e1 llegar y apoyar a cientos de miles de peque\u00f1as y medianas empresas que tambi\u00e9n buscan este camino\u201d. <\/p>\n<p><b>Marcas emblem\u00e1ticas<\/b><\/p>\n<p>En la exposici\u00f3n participan algunas de las marcas m\u00e1s emblem\u00e1ticas de la publicidad espa\u00f1ola, como Iberia, Osborne, Santander, Freixenet, Cola Cao, Smoking, La Espa\u00f1ola, Torres, Telef\u00f3nica, Estrella Galicia, T\u00edo Pepe, Repsol, La Caixa, Licor 43, Roca o Pescanova, entre otras. <\/p>\n<p>De ellas se muestra una retrospectiva hist\u00f3rica y su proyecci\u00f3n internacional, mediante objetos, envases, anuncios y v\u00eddeos clasificados por d\u00e9cadas desde 1960. Tambi\u00e9n se recogen carteles publicitarios que con el paso del tiempo se han convertido en peque\u00f1as obras de arte.<\/p>\n<p>Adem\u00e1s, diversos paneles muestran la evoluci\u00f3n de los logotipos de las marcas, los elementos que conforman su identidad visual y una cronolog\u00eda de su historia general.<\/p>\n<p>En la organizaci\u00f3n han colaborado la Oficina Espa\u00f1ola de Patentes y Marcas (OEPM), el Ministerio de Fomento y la Oficina del Alto Comisionado del Gobierno para la Marca Espa\u00f1a, que han contado con el apoyo de Intebrand y Clear Channel.<\/p>\n<p>La exposici\u00f3n <b>Indelebles. Pasado, presente y futuro de las marcas espa\u00f1olas<\/b> estar\u00e1 abierta en Madrid, en la sala Arquer\u00eda de Nuevos Ministerios, desde el 22 de octubre hasta el 27 de diciembre. La entrada es gratuita.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Foro de Marcas Renombradas Espa\u00f1olas ha organizado la exposici\u00f3n Indelebles. Pasado, presente y futuro de las marcas espa\u00f1olas para<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[435],"class_list":["post-48982","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-espana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>exposici\u00f3n Indelebles marcas espa\u00f1olas<\/title>\n<meta name=\"description\" content=\"Indelebles rinde tributo a las marcas espa\u00f1olas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=48982\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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