{"id":48977,"date":"2015-10-20T16:44:53","date_gmt":"2015-10-20T14:44:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=48977"},"modified":"2015-10-20T16:44:53","modified_gmt":"2015-10-20T14:44:53","slug":"shackleton-lanza-abanca-en-toda-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=48977","title":{"rendered":"Shackleton, lanzamiento nacional para Abanca"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/10\/ABANCA_Lo-importante.png\" alt=\"campa\u00f1a lanzamiento nacional de Abanca\" width=\"690\" height=\"381\" class=\"aligncenter size-full wp-image-48978\" \/><\/p>\n<p>Despu\u00e9s de participar en su presentaci\u00f3n en Galicia, Asturias y Le\u00f3n el a\u00f1o pasado, la agencia Shackleton trabaja en la campa\u00f1a de lanzamiento nacional de Abanca, el 10\u00ba banco espa\u00f1ol por dep\u00f3sitos.<\/p>\n<p>El posicionamiento de Abanca se basa en el valor de la empat\u00eda, sobre el que se monta su enunciado fundacional: \u201cUn banco es importante cuando consigue que lo m\u00e1s importante para una persona no sea el banco.\u201d <\/p>\n<p>\u201cBuscamos acompa\u00f1ar la extensi\u00f3n de un nuevo modelo fuera de Galicia.Para ello hemos apostado decididamente por una campa\u00f1a impregnada en un car\u00e1cter propio,  con una fuerte personalidad, moderna y seductora\u201d, explica Jorge Mahia, director de marketing, inteligencia de clientes y banca digital de Abanca.  <\/p>\n<p>La campa\u00f1a presenta tambi\u00e9n la avanzada plataforma digital del banco, sin olvidar que la entidad cuenta adem\u00e1s con el soporte de m\u00e1s de 700 oficinas en toda Espa\u00f1a. <\/p>\n<p>El departamento de marketing de la entidad financiera y Shackleton llevan trabajando en la creaci\u00f3n de esta campa\u00f1a m\u00e1s de nueve meses. Su difusi\u00f3n se extender\u00e1 a lo largo de lo que queda de este a\u00f1o a trav\u00e9s de diferentes ejecuciones de televisi\u00f3n, prensa, vallas, marquesinas, lonas de gran formato y diversos formatos digitales. El plan de medios es gestionado por Carat Direct. <\/p>\n<p><iframe loading=\"lazy\" width=\"854\" height=\"480\" src=\"https:\/\/www.youtube.com\/embed\/NoP1heIo-VM\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de participar en su presentaci\u00f3n en Galicia, Asturias y Le\u00f3n el a\u00f1o pasado, la agencia Shackleton trabaja en la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-48977","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abanca campa\u00f1a lanzamiento<\/title>\n<meta name=\"description\" content=\"Shackleton crea la 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