{"id":48904,"date":"2015-10-19T13:29:14","date_gmt":"2015-10-19T11:29:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=48904"},"modified":"2015-10-19T13:29:14","modified_gmt":"2015-10-19T11:29:14","slug":"procter-gamble-adjudica-a-carat-espana-su-cuenta-de-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=48904","title":{"rendered":"Procter &#038; Gamble adjudica su cuenta de medios a Carat Espa\u00f1a"},"content":{"rendered":"<figure id=\"attachment_48905\" aria-describedby=\"caption-attachment-48905\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/10\/bodegon-marcas-Procter-gamble.png\" alt=\"bodeg\u00f3n marcas de Procter &amp; Gamble\" width=\"690\" height=\"278\" class=\"size-full wp-image-48905\" \/><figcaption id=\"caption-attachment-48905\" class=\"wp-caption-text\">Algunas de las muchas marcas que Procter &#038; Gamble comercializa en Espa\u00f1a.<\/figcaption><\/figure>\n<p>Procter &#038; Gamble (P&#038;G)  ha nombrado a Carat  Espa\u00f1a como su nueva agencia de compra y planificaci\u00f3n de medios en nuestro pa\u00eds. Este nombramiento se har\u00e1 efectivo el pr\u00f3ximo 1 de enero de 2016. Hasta ahora la cuenta estaba en manos de MediaCom. <\/p>\n<p>La filial espa\u00f1ola de Carat se encargar\u00e1 a partir de ahora de la gesti\u00f3n de las campa\u00f1as en medios de Procter &#038; Gamble, anunciante que anunci\u00f3 el pasado mes de mayo un proceso de revisi\u00f3n de sus cuentas publicitarias con el objetivo de racionalizar sus inversiones. El proceso dio comienzo en Norteam\u00e9rica, donde la multinacional quiere lograr un ahorro de 500 millones de d\u00f3lares anuales. <\/p>\n<p>Procter &#038; Gamble Espa\u00f1a fue el anunciante que realiz\u00f3 una mayor inversi\u00f3n publicitaria en medios convencionales durante 2014, concretamente 111 millones de euros, lo que supone una cuota del  2,9% sobre el total de empresas analizadas por Infoadex. <\/p>\n<p>En Espa\u00f1a, Procter &#038; Gamble comercializa un gran n\u00famero de primeras marcas de cuidado personal y dom\u00e9stico e higiene, entre ellas Dodot, Evax, Tampax,  Ausonia, Pantene Pro-V, Gillette, Olay, Max Factor, Oral B, Ariel, Fairy, etc. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Procter &#038; Gamble (P&#038;G) ha nombrado a Carat Espa\u00f1a como su nueva agencia de compra y planificaci\u00f3n de medios en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,5893],"tags":[1481],"class_list":["post-48904","post","type-post","status-publish","format-standard","hentry","category-agencias","category-publicidad","tag-procter-gamble"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carat cuenta medios Procter &amp; 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