{"id":48483,"date":"2015-09-30T17:15:38","date_gmt":"2015-09-30T15:15:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=48483"},"modified":"2015-09-30T17:15:38","modified_gmt":"2015-09-30T15:15:38","slug":"comunicaa-lanza-el-play","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=48483","title":{"rendered":"Comunica+A lanza El Play, su nueva plataforma audiovisual"},"content":{"rendered":"

\"El<\/p>\n

Bajo el lema \u2018No v\u00eddeo, no vale\u2019, la agencia Comunica+A ha presentado El Play, una plataforma de talento audiovisual con el v\u00eddeo como protagonista y que pretende dar respuesta a las nuevas demandas de comunicaci\u00f3n de anunciantes y usuarios. <\/p>\n

\"El
Javier Anto\u00f1anzas, vicepresidente de Comunica+A, durante la presentaci\u00f3n de El Play.<\/figcaption><\/figure>\n

Javier Anto\u00f1anzas, vicepresidente de Comunica+A, ha sido el encargado de presentar El Play, que estar\u00e1 dirigida por Carlos Rico. Seg\u00fan sus creadores, la plataforma supone un nuevo modelo de negocio adaptado a las nuevas demandas de comunicaci\u00f3n de empresas y usuarios. La plataforma integra en un mismo espacio una aceleradora de startups audiovisuales, una productora, un plat\u00f3 y una sala de sonido con el objetivo de crear un ecosistema con todos los recursos humanos y materiales necesarios para el desarrollo de un proyecto. <\/p>\n

As\u00ed mismo, El Play <\/a> surge ante la necesidad del mundo publicitario de dar respuesta al auge del consumo de v\u00eddeo por parte de un nuevo consumidor, que demanda contenidos multimedia y multidispositivo gratuitos. Actualmente, tres de cada cuatro anunciantes espa\u00f1oles adquiere el v\u00eddeo digital para sus campa\u00f1as integrales, de la misma forma en la que tradicionalmente se adquir\u00eda el formato televisi\u00f3n. <\/p>\n","protected":false},"excerpt":{"rendered":"

Bajo el lema \u2018No v\u00eddeo, no vale\u2019, la agencia Comunica+A ha presentado El Play, una plataforma de talento audiovisual con<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-48483","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"\nEl Play Comunica + A<\/title>\n<meta name=\"description\" content=\"El Play es la nueva plataforma audiovisual de Comunica + A\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=48483\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Play Comunica + A\" \/>\n<meta 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