{"id":48285,"date":"2015-09-23T17:28:04","date_gmt":"2015-09-23T15:28:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=48285"},"modified":"2015-09-23T17:28:04","modified_gmt":"2015-09-23T15:28:04","slug":"chupa-chups-se-reivindica-como-caramelo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=48285","title":{"rendered":"Chupa Chups se reivindica como caramelo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/09\/CHUPACHUPS_2015.jpg\" alt=\"Chupa Chups\" width=\"690\" height=\"388\" class=\"aligncenter size-full wp-image-48286\" \/><\/p>\n<p>Chupa Chups vuelve a la primera l\u00ednea de la publicidad con una campa\u00f1a que recuerda a los consumidores que, adem\u00e1s de una marca emblem\u00e1tica, tambi\u00e9n es un apetitoso caramelo con palo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/09\/Chupa-Chups-Coca_Cola-169x300.jpg\" alt=\"Chupa Chups Coca Cola\" width=\"169\" height=\"300\" class=\"alignleft size-medium wp-image-48302\" \/><\/p>\n<p>La agencia La F\u00e1brica de Sombreros (LFDS) ha sido la encargada de esta acci\u00f3n cuyo objetivo es \u201cdevolver un gran producto a una gran marca\u201d.<\/p>\n<p>En los \u00faltimos tiempos, Chupa Chups ha sido m\u00e1s visible en cascos de moto y en camisetas que en las manos y bocas de los ni\u00f1os y el trabajo de la agencia ha consistido en crear un \u201chilo de Ariadna\u201d entre la marca y los consumidores m\u00e1s j\u00f3venes, que hablan y se comunican de una manera muy diferente a la de los nacidos en los a\u00f1os 70 y 80. <\/p>\n<p>As\u00ed, la campa\u00f1a recuerda a la audiencia qu\u00e9 es un Chupa Chups, mostrando su forma, color y textura en primer\u00edsimo primer plano. \u201cEs la primera vez que presentamos el producto como una verdadera exquisitez. Un caramelo irresistible capaz de reconectar con los consumidores de ahora\u201d, explican desde <a class=enlace style=font-size:100%; href= http:\/\/www.lafabricadesombreros.com\/chupsss>La F\u00e1brica de Sombreros<\/a>.<\/p>\n<p>Para ello se han centrado en el concepto de la apetitosidad, abord\u00e1ndolo con el lenguaje de las redes sociales y frases que pueden ser f\u00e1cilmente recordadas y coreadas. <\/p>\n<p>La campa\u00f1a, compuesta por seis ejecuciones diferentes, se est\u00e1 difundiendo en televisi\u00f3n, Internet, autobuses  y opis digitales. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chupa Chups vuelve a la primera l\u00ednea de la publicidad con una campa\u00f1a que recuerda a los consumidores que, adem\u00e1s<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-48285","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chupa Chups campa\u00f1a<\/title>\n<meta name=\"description\" content=\"Campa\u00f1a de La F\u00e1brica de los Sombreros para Chupa Chups\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=48285\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chupa Chups campa\u00f1a\" 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