{"id":47906,"date":"2015-09-10T14:24:02","date_gmt":"2015-09-10T12:24:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=47906"},"modified":"2015-09-10T14:24:02","modified_gmt":"2015-09-10T12:24:02","slug":"ikea-transforma-sus-tiendas-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=47906","title":{"rendered":"Ikea invierte 12,3 millones de euros en la transformaci\u00f3n de sus tiendas en Espa\u00f1a"},"content":{"rendered":"<figure id=\"attachment_47907\" aria-describedby=\"caption-attachment-47907\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/09\/IKEA_Elbailedelosplatos_2.jpg\" alt=\"Transformaci\u00f3n tiendas Ikea Espa\u00f1a\" width=\"690\" height=\"278\" class=\"size-full wp-image-47907\" \/><figcaption id=\"caption-attachment-47907\" class=\"wp-caption-text\">\u00abEl baile de los platos\u00bb, uno de los nuevos espacios creados por Ikea para sus tiendas.<\/figcaption><\/figure>\n<p>En lo que es un paso m\u00e1s dentro de su nueva estrategia \u201cAlrededor de la mesa\u201d, Ikea ha destinado en Espa\u00f1a un total de 12,3 millones de euros para transformar las entradas de sus tiendas y convertirlas en espacios relacionados con el mundo de la comida. <\/p>\n<p>Como ya se anunci\u00f3 <a class=enlace style=font-size:100%; href= https:\/\/ipmark.com\/ikea-centra-en-la-comida-su-nueva-estrategia\/> el pasado mes de julio <\/a>, la estrategia \u201cAlrededor de la mesa\u201d marcar\u00e1 la actividad de Ikea durante los dos pr\u00f3ximos a\u00f1os. <\/p>\n<figure id=\"attachment_47908\" aria-describedby=\"caption-attachment-47908\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/09\/IKEA_Mipeque\u00f1ohuerto_1.jpg\" alt=\"Transformaci\u00f3n tiendas Ikea Espa\u00f1a\" width=\"345\" height=\"195\" class=\"size-full wp-image-47908\" \/><figcaption id=\"caption-attachment-47908\" class=\"wp-caption-text\">El espacio \u00abMi peque\u00f1o huerto\u00bb.<\/figcaption><\/figure>\n<p>Despu\u00e9s de estrenar su <a class=enlace style=font-size:100%; href= https:\/\/ipmark.com\/ikea-primera-campana-alrededor-de-la-mesa\/>primera campa\u00f1a publicitaria<\/a> inspirada en el universo culinario en pleno verano, la compa\u00f1\u00eda sueca inicia el curso adaptando el aspecto de sus tiendas a su actual discurso de marca. <\/p>\n<p>La nueva entrada de las tiendas Ikea ha sido dise\u00f1ada por un equipo de interioristas con el objetivo de sorprender a los visitantes a trav\u00e9s de una experiencia emocional que transmita las posibilidades  que ofrece el mundo visto desde la mesa. <\/p>\n<p>En total son 257 metros cuadrados divididos en cinco espacios relacionados con la cocina y la comida y que reflejan las cinco actividades relacionadas con ambos aspectos: cultivo de alimentos, almacenaje y reciclaje, planificaci\u00f3n y preparaci\u00f3n de la comida, y la forma de servir y comer en la mesa. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En lo que es un paso m\u00e1s dentro de su nueva estrategia \u201cAlrededor de la mesa\u201d, Ikea ha destinado en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,38,44],"tags":[435,231],"class_list":["post-47906","post","type-post","status-publish","format-standard","hentry","category-branding","category-marcas","category-marketing","tag-espana","tag-ikea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea transformaci\u00f3n tiendas<\/title>\n<meta name=\"description\" content=\"Ikea invierte 12,3 millones de euros en la transformaci\u00f3n de sus tiendas\" \/>\n<meta name=\"robots\" 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