{"id":47862,"date":"2015-09-09T14:02:44","date_gmt":"2015-09-09T12:02:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=47862"},"modified":"2015-09-09T14:02:44","modified_gmt":"2015-09-09T12:02:44","slug":"retail-espanol-lider-europeo-en-web-responsive","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=47862","title":{"rendered":"El retail espa\u00f1ol, a la cabeza europea en web responsive"},"content":{"rendered":"
\"Estudio
Algunas de las marcas retail auditadas en el estudio.<\/figcaption><\/figure>\n

Espa\u00f1a est\u00e1 a la cabeza de Europa en el desarrollo de webs m\u00f3viles de retail, as\u00ed como en localizaci\u00f3n de tiendas v\u00eda web. En webs con e-commerce, el retail espa\u00f1ol solo es superado por el Reino Unido. En el polo opuesto se sit\u00faa el sector de la automoci\u00f3n, muy por debajo de la media europea en web responsive. Despunta, sin embargo en apps. <\/p>\n

Estas son algunas de las conclusiones del \u201cEstudio Mobile Europeo de anunciantes de motor y retail\u201d, elaborado por IAB Spain en colaboraci\u00f3n con IAB Europe y en el que se analiza la adaptaci\u00f3n de las estrategias mobile de los principales anunciantes en Europa y la posici\u00f3n de Espa\u00f1a respecto al resto de los vecinos europeos. <\/p>\n

Retail<\/b><\/p>\n

\u2022\tWeb<\/b>
\nEspa\u00f1a est\u00e1 a la cabeza de Europa en las webs m\u00f3viles de retail junto con Reino Unido y ligeramente por encima de la media s\u00f3lo superada por Holanda, Polonia e Italia en web responsive. En lo que se refiere a la localizaci\u00f3n de tiendas v\u00eda web, Espa\u00f1a es l\u00edder respecto a los dem\u00e1s pa\u00edses europeos analizados en el estudio con un 92% (la media europea es de 64%) y en webs con e-Commerce 62%, s\u00f3lo superada por Reino Unido.<\/p>\n

\u2022\tApps<\/b>
\nEspa\u00f1a se ubica en la media europea teniendo mucho margen de crecimiento, tanto en aplicaci\u00f3n m\u00f3vil y tablet de iOS y Android. Sin embargo, Espa\u00f1a est\u00e1 a la cola, en que las apps tengan e-commerce.<\/p>\n

\u2022\tPublicidad en el sector retail<\/b>
\nEspa\u00f1a es de los pa\u00edses que menos utiliza display en el sector retail para performance con un 4% respecto a la media europea de 9%, y est\u00e1 en la media europea respecto a displa brandig. Destaca en el estudio Espa\u00f1a en el uso del formato 320×50 y lidera el uso del \u201cfull page\u201d, triplicando la media europea.<\/p>\n

Motor<\/b><\/p>\n

\u2022\tWeb<\/b>:<\/p>\n

El sector del motor en Espa\u00f1a se sit\u00faa en la \u00faltima posici\u00f3n respecto a la media europea (78%), en lo que se refiere a la adaptaci\u00f3n a web m\u00f3vil con un 44%. Los anunciantes espa\u00f1oles se posicionan por debajo de la media europea en webs responsive con un 52%, siendo Italia, el pa\u00eds con mayores marcas adaptadas (92%). En lo que se refiere a localizaci\u00f3n de tiendas v\u00eda web, nuestro pa\u00eds tambi\u00e9n se sit\u00faa por debajo de la media. Respecto a la funcionalidad \u201creservar test de conducci\u00f3n\u201d a trav\u00e9s de la web, Espa\u00f1a est\u00e1 por encima y se sit\u00faa por debajo de la media en velocidad de web m\u00f3vil y PC. <\/p>\n

\"Estudio
Marcas de autom\u00f3viles auditadas en el estudio de IAB.<\/figcaption><\/figure>\n

\u2022\tApps<\/b>:
\nEspa\u00f1a est\u00e1 a la cabeza en desarrollo de apps, muy por encima de la media europea (68%), junto a los anunciantes de pa\u00edses como Austria e Italia. El Estudio desvela que se realizan m\u00e1s aplicaciones iOS (el 100% de las marcas encuestadas en Espa\u00f1a tienen app tanto para m\u00f3vil como para tablet) que Android (el 84%) en el sector del motor.<\/p>\n

\u2022\tPublicidad en el sector motor<\/b>:
\nLos anunciantes espa\u00f1oles del motor est\u00e1n a la cola europea en publicidad display para performance, s\u00f3lo el 4% respecto la media del 16% de Europa, mientras que est\u00e1 a la cabeza en publicidad display para branding, con un 48% (s\u00f3lo superada por Italia, 52%) respecto a la media de 25% de Europa. Espa\u00f1a es el pa\u00eds que m\u00e1s utiliza el forma \u201cfull page\u201d en Europa con un 40% de uso respecto al 14% de media en Europa.<\/p>\n

Ver estudio completo<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Espa\u00f1a est\u00e1 a la cabeza de Europa en el desarrollo de webs m\u00f3viles de retail, as\u00ed como en localizaci\u00f3n de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,5895],"tags":[435,109],"class_list":["post-47862","post","type-post","status-publish","format-standard","hentry","category-marketing","category-marketing-digital","tag-espana","tag-mobile"],"acf":[],"yoast_head":"\nweb responsive retail y motor<\/title>\n<meta name=\"description\" content=\"Estudio de IAB Espa\u00f1a sobre desarrollo de web responsive en retail y motor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=47862\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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