{"id":47186,"date":"2015-07-17T13:16:20","date_gmt":"2015-07-17T11:16:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=47186"},"modified":"2015-07-17T13:16:20","modified_gmt":"2015-07-17T11:16:20","slug":"groupm-nueva-imagen-y-reposicionamiento","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=47186","title":{"rendered":"GroupM, nueva imagen y reposicionamiento"},"content":{"rendered":"<figure id=\"attachment_47187\" aria-describedby=\"caption-attachment-47187\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/07\/GroupM_Hero_Logo_RGB.jpg\" alt=\"GroupM nueva imagen\" width=\"690\" height=\"197\" class=\"size-full wp-image-47187\" \/><figcaption id=\"caption-attachment-47187\" class=\"wp-caption-text\">La nueva imagen de GroupM.<\/figcaption><\/figure>\n<p>Una vez finalizado el proceso de conversi\u00f3n empresarial que supuso el programa Mejores!, GroupM renueva imagen y se posiciona en el mercado bajo el lema \u2018Tu Ventaja&#8217;. Un claim que refuerza el papel de soporte que GroupM est\u00e1 desempe\u00f1ando para todas las agencias de medios de WPP de las que es cabecera en Espa\u00f1a.<\/p>\n<p>Conservando la esencia que le define y que se identifica con los colores azul y gris de su logotipo, la imagen de GroupM cambia para mostrar un icono en el que la M se inclina hacia delante con un trazo m\u00e1s flexible y que se eleva de su l\u00ednea base como una potencia. <\/p>\n<p>Esta nueva M es la met\u00e1fora visual del lema \u201cTu ventaja\u201d, que acompa\u00f1a el nuevo posicionamiento de la cabeceras de las agencias de medios de WPP en el mundo y que se implementa ahora en Espa\u00f1a. <\/p>\n<p>Tal y como explica Jos\u00e9 Mar\u00eda Sanabria, CEO de GroupM Espa\u00f1a: \u201cLa nueva imagen que estrenamos hoy corresponde a un grupo con visi\u00f3n que ve oportunidades con ventaja creativa, un grupo con capacidad e inventiva que va hacia delante sin quedarse conforme con el status quo. Nuestra visi\u00f3n es no tener rival en cualquier cosa que hagamos. Somos un grupo \u00fanico y exitoso, con un posicionamiento y estrategia diferenciada y con visi\u00f3n y escala para hacer que las cosas ocurran. Y esto es lo que queremos trasladar con la imagen y posicionamiento que ahora estrenamos\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una vez finalizado el proceso de conversi\u00f3n empresarial que supuso el programa Mejores!, GroupM renueva imagen y se posiciona en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-47186","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GroupM nueva imagen<\/title>\n<meta name=\"description\" content=\"GroupM renueva imagen y se posiciona en el mercado bajo el lema \u2018Tu Ventaja&#039;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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