{"id":47181,"date":"2015-07-17T13:09:36","date_gmt":"2015-07-17T11:09:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=47181"},"modified":"2015-07-17T13:09:36","modified_gmt":"2015-07-17T11:09:36","slug":"la-compra-programatica-paso-a-paso","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=47181","title":{"rendered":"La compra program\u00e1tica paso a paso"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/07\/compra-programatica.jpg\" alt=\"Compra program\u00e1tica\" width=\"690\" height=\"233\" class=\"aligncenter size-full wp-image-47182\" \/><\/p>\n<p>Rocket Fuel anuncia el lanzamiento de su Gu\u00eda de Marketing Program\u00e1tico, cuyo objetivo es ser de utilidad para aquellos que quieran extender la compra program\u00e1tica a todas las \u00e1reas del marketing y mejorar sus resultados de negocio. <\/p>\n<p>La compa\u00f1\u00eda Rocket Fuel, proveedora de una plataforma de marketing program\u00e1tico que utiliza la inteligencia artificial y el Big Data a gran escala para optimizar campa\u00f1as y resultados de negocio, est\u00e1 trabajando en la extensi\u00f3n de la compra program\u00e1tica a todo el ciclo de marketing y a nuevos medios como la televisi\u00f3n, Internet de las Cosas y la se\u00f1alizaci\u00f3n digital (digital place-based media), y proporcionar  as\u00ed una mayor capacidad de medici\u00f3n y ROI a todas las fases del ciclo de vida del marketing.<\/p>\n<p>La gu\u00eda ofrece conocimientos pr\u00e1cticos y estrategias para ayudar a los responsables de marketing a cumplir con unos objetivos de negocio a los que tienen que llegar con un presupuesto m\u00e1s reducido y unas expectativas mayores. Tambi\u00e9n asesora sobre c\u00f3mo construir conexiones con audiencias objetivo de forma individualizada.<\/p>\n<p><a class=enlace style=font-size:100%; href= http:\/\/rocketfuel.com\/es\/blog\/la-gua-del-marketing-programtico>Descargar la Gu\u00eda <\/a><\/p>\n<p><TABLE style=\"margin: 0 auto; background: #E6E6E6;\"><TD style=\"padding:10px;\"><\/p>\n<p><b>Sobre el marketing program\u00e1tico<\/b><\/p>\n<p>En un estudio encargado recientemente por Rocket Fuel a Forrester, el 81% de los responsables de marketing afirmaban que necesitaban un modo mejor de gestionar sus datos para lograr un mayor compromiso del cliente y unos objetivos de marketing personalizados. <\/p>\n<p>El marketing program\u00e1tico permite mantener una conversaci\u00f3n individual con la audiencia, coordinando los mensajes a medida que los consumidores cambian de dispositivo y a trav\u00e9s de todas las fases del ciclo de marketing, proporcionando una conexi\u00f3n unificada y en tiempo real entre la planificaci\u00f3n, la activaci\u00f3n y el conocimiento para influir en el comportamiento del cliente e impulsar los resultados de rendimiento.<\/p>\n<p><\/TD><\/TABLE><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rocket Fuel anuncia el lanzamiento de su Gu\u00eda de Marketing Program\u00e1tico, cuyo objetivo es ser de utilidad para aquellos que<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44,5895],"tags":[324,34],"class_list":["post-47181","post","type-post","status-publish","format-standard","hentry","category-marketing","category-marketing-digital","tag-compra-programatica","tag-medios-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>compra program\u00e1tica gu\u00eda<\/title>\n<meta name=\"description\" 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