{"id":46788,"date":"2015-07-01T12:14:02","date_gmt":"2015-07-01T10:14:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=46788"},"modified":"2015-07-01T12:14:02","modified_gmt":"2015-07-01T10:14:02","slug":"aol-se-queda-con-microsoft-advertising","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=46788","title":{"rendered":"AOL se queda con Microsoft Advertising"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/07\/AOL_MICROSOFT.jpg\" alt=\"AOL Microsoft\" width=\"690\" height=\"327\" class=\"aligncenter size-full wp-image-46789\" \/><\/p>\n<p>El grupo de servicios de Internet y medios AOL ha anunciado su intenci\u00f3n de quedarse con la mayor\u00eda accionarial de Microsoft Advertising, convirtiendo su colaboraci\u00f3n en un proyecto global. El acuerdo supone, entre otros t\u00e9rminos, que gran parte de las operaciones publicitarias de Microsoft ser\u00e1n gestionadas por AOL. <\/p>\n<p>Hay voces, sin embargo, que apuntan a que AOL no tiene un gran inter\u00e9s en esta vertiente de negocio y que m\u00e1s pronto que tarde se desentender\u00e1 de la publicidad. Por otro lado, la actividad publicitaria de Microsoft ha ido perdiendo terreno en los \u00faltimos tiempos, seg\u00fan los datos manejados por eMarketer, y en la actualidad representa tan solo el 1,2% del mercado de anuncios globales.<\/p>\n<p>De momento, AOL asumir\u00e1 la gerencia y ventas de todo el inventario de publicidad gr\u00e1fica, m\u00f3vil y de v\u00eddeo en nueve mercados globales clave: Estados Unidos, Reino Unido, Canad\u00e1, Brasil, Francia, Alemani, Italia, Espa\u00f1a y Jap\u00f3n, as\u00ed como de la p\u00e1gina principal de Microsoft y de los verticales de MSN, Outlook Mail, Xbox, Skype y publicidad en apps. <\/p>\n<p>No obstante, el acuerdo entre AOL y Microsoft contempla que durante los pr\u00f3ximos 10 a\u00f1os, AOL mostrar\u00e1 los resultados del buscador Bing, sustituyendo as\u00ed a la alianza con Google que ha llevado a AOL a distribuir sus resultados de b\u00fasquedas durante los \u00faltimos 13 a\u00f1os. <\/p>\n<p>Microsoft tambi\u00e9n ha anunciado que AppNexus, una empresa de tecnolog\u00eda publicitaria, asumir\u00e1 las ventas program\u00e1ticas de anuncios en m\u00e1s 10 pa\u00edses.  <\/p>\n<p>Nada m\u00e1s hacerse p\u00fablico el acuerdo, AOL ha enviado un comunicado a los clientes afirmando que no se producir\u00e1n cambios inmediatos en las programaciones publicitarias que ya tuvieran contratadas y que su equipos estar\u00e1n en contacto con ellos a lo largo de las pr\u00f3ximas semanas y meses mientras que materializa la integraci\u00f3n de todos los equipos.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo de servicios de Internet y medios AOL ha anunciado su intenci\u00f3n de quedarse con la mayor\u00eda accionarial de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[50],"class_list":["post-46788","post","type-post","status-publish","format-standard","hentry","category-marketing-digital","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AOL se queda Microsoft Advertising<\/title>\n<meta name=\"description\" content=\"AOL asume el negocio de Microsoft Advertising\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=46788\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AOL se queda 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