{"id":46772,"date":"2015-07-01T11:05:05","date_gmt":"2015-07-01T09:05:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=46772"},"modified":"2015-07-01T11:05:05","modified_gmt":"2015-07-01T09:05:05","slug":"freixenet-lanza-mia-con-marketing-colaborativo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=46772","title":{"rendered":"Freixenet conf\u00eda en el marketing colaborativo para lanzar M\u00eda"},"content":{"rendered":"<figure id=\"attachment_46773\" aria-describedby=\"caption-attachment-46773\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/07\/M\u00eda-by-Freixenet.jpg\" alt=\"M\u00eda by Freixenet.\" width=\"690\" height=\"385\" class=\"size-full wp-image-46773\" \/><figcaption id=\"caption-attachment-46773\" class=\"wp-caption-text\">M\u00eda by Freixenet.<\/figcaption><\/figure>\n<p>El productor de cava lanza M\u00eda by Freixenet con una acci\u00f3n de marketing colaborativo basada en la activaci\u00f3n de consumidores de la mano de trnd. El objetivo es llegar a un target muy espec\u00edfico que organice eventos con sus familiares y amigos para degustar y dar a conocer este nuevo espumoso.<\/p>\n<p>M\u00eda by Freixenet es obra de Gloria Collell, una en\u00f3loga catalana que ha creado un vino muy personal y con un toque femenino. Se trata de una bebida fresca, afrutada y f\u00e1cil de beber elaborada con las variedades moscatel y tempranillo. El car\u00e1cter vibrante de la gama plasma la actitud desenfadada y cosmopolita de la ciudad de Barcelona, fuente de inspiraci\u00f3n del proyecto. \u201cMi familia siempre ha estado relacionada con la producci\u00f3n vitivin\u00edcola, por lo que se me ocurri\u00f3 presentar a Freixenet mi idea para elaborar un vino diferente. Despu\u00e9s de m\u00e1s de un a\u00f1o de investigaci\u00f3n, el proyecto vio la luz y M\u00eda ya est\u00e1 presente en 50 pa\u00edses\u201d, declara Gloria.<\/p>\n<p>Para el aterrizaje de M\u00eda en Espa\u00f1a, Freixenet ha apostado por un plan de marketing que implica directamente a los consumidores. Para ello trnd seleccionar\u00e1 cuidadosamente a los participantes mediante un m\u00e9todo cient\u00edfico que permitir\u00e1 incluir en el equipo a los mejores candidatos. As\u00ed, 2.000 consumidores recibir\u00e1n en su casa M\u00eda Fruity &#038; Sweet y M\u00eda Delicate &#038; Sweet, y organizar\u00e1n m\u00e1s de 80.000 pruebas de producto.<\/p>\n<p>\u201cTeniendo en nuestras manos el lanzamiento de un producto que plasma una idea innovadora, cre\u00edmos conveniente ayudarnos de un tipo de marketing que rompe con lo tradicional. Estamos convencidos de la fuerza y entusiasmo que transmitir\u00e1n los consumidores y sabemos que M\u00eda dar\u00e1 mucho de qu\u00e9 hablar\u201d, \u00d3scar Puig, director de marketing de Freixenet Espa\u00f1a.<\/p>\n<p>Esta acci\u00f3n se desarrolla en la plataforma de <a class=enlace style=font-size:100%; href= http:\/\/mia-freixenet-vino-espumoso.trnd.es\/info-del-proyecto\/>plataforma de trnd <\/a> hasta el 23 de julio convirtiendo a Freixenet en la primera bodega en Espa\u00f1a que apuesta por el marketing colaborativo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El productor de cava lanza M\u00eda by Freixenet con una acci\u00f3n de marketing colaborativo basada en la activaci\u00f3n de consumidores<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[1014,113],"class_list":["post-46772","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-freixenet","tag-marketing-colaborativo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00eda by Freixenet marketing colaborativo<\/title>\n<meta name=\"description\" content=\"Freixenet conf\u00eda en el el marketing colaborativo para el lanzamiento de M\u00eda by Freixenet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=46772\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00eda by Freixenet marketing colaborativo\" \/>\n<meta property=\"og:description\" content=\"Freixenet conf\u00eda en el el marketing colaborativo para el lanzamiento de M\u00eda by Freixenet\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=46772\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-01T09:05:05+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=46772#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=46772\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Freixenet conf\u00eda en el marketing colaborativo para lanzar M\u00eda\",\"datePublished\":\"2015-07-01T09:05:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=46772\"},\"wordCount\":364,\"commentCount\":0,\"keywords\":[\"Freixenet\",\"marketing colaborativo\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=46772\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=46772\",\"name\":\"M\u00eda by Freixenet marketing colaborativo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"datePublished\":\"2015-07-01T09:05:05+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Freixenet conf\u00eda en el el marketing colaborativo para el lanzamiento de M\u00eda by Freixenet\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=46772#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=46772\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=46772#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Freixenet conf\u00eda en el marketing colaborativo para lanzar M\u00eda\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00eda by Freixenet marketing colaborativo","description":"Freixenet conf\u00eda en el el marketing colaborativo para el lanzamiento de M\u00eda by Freixenet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=46772","og_locale":"es_ES","og_type":"article","og_title":"M\u00eda by Freixenet marketing colaborativo","og_description":"Freixenet conf\u00eda en el el marketing colaborativo para el lanzamiento de M\u00eda by Freixenet","og_url":"https:\/\/ipmark.com\/?p=46772","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2015-07-01T09:05:05+00:00","author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=46772#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=46772"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Freixenet conf\u00eda en el marketing colaborativo para lanzar M\u00eda","datePublished":"2015-07-01T09:05:05+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=46772"},"wordCount":364,"commentCount":0,"keywords":["Freixenet","marketing colaborativo"],"articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=46772","url":"https:\/\/ipmark.com\/?p=46772","name":"M\u00eda by Freixenet marketing colaborativo","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"datePublished":"2015-07-01T09:05:05+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Freixenet conf\u00eda en el el marketing colaborativo para el lanzamiento de M\u00eda by Freixenet","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=46772#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=46772"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=46772#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Freixenet conf\u00eda en el marketing colaborativo para lanzar M\u00eda"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/46772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=46772"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/46772\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=46772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=46772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=46772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}