{"id":46768,"date":"2015-07-01T10:59:40","date_gmt":"2015-07-01T08:59:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=46768"},"modified":"2015-07-01T10:59:40","modified_gmt":"2015-07-01T08:59:40","slug":"nueva-campana-publicitaria-de-la-dgt","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=46768","title":{"rendered":"Las distracciones, leit motiv de la nueva campa\u00f1a de la DGT"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-46769\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2015\/07\/DGT_Los-objetos-mas-caros-del-mundo.jpg\" alt=\"campa\u00f1a publicidad DGT 2015\" width=\"690\" height=\"278\" \/><\/p>\n<p>Los objetos m\u00e1s caros del mundo\u2019, la nueva <a href=\"https:\/\/ipmark.com\/agencias\/creatividad\/\">campa\u00f1a<\/a> de Ogilvy &amp; Mather Publicidad para la DGT quiere concienciar a los conductores de los peligros de cualquier peque\u00f1a distracci\u00f3n al volante.<\/p>\n<p>\u201cPoner m\u00e1s atenci\u00f3n al volante cuesta muy poco y supone mucho para todos\u201d. Bajo este lema discurre la campa\u00f1a \u2018Los objetos m\u00e1s caros del mundo\u2019, en la que el equipo de la agencia utiliza peque\u00f1as cosas sin importancia que se hacen mientras se conduce, como ponerse unas gafas de sol, para valorar el impacto de estas distracciones. Al ser el origen de un potencial accidente, el valor de estos objetos se vuelve desorbitado: 1.400.000 euros, el coste social que supone una v\u00edctima mortal en un accidente de tr\u00e1fico.<\/p>\n<p>La campa\u00f1a estar\u00e1 en el aire hasta el pr\u00f3ximo mes de agosto. Adem\u00e1s de los tres spots de 60\u201d, 30\u201d y 20\u201d para televisi\u00f3n y cine, cuenta con una gr\u00e1fica, tres cu\u00f1as, presencia en el entorno online y acciones especiales en centros comerciales.<\/p>\n<p>Con el objetivo de trascender a la mayor parte de la poblaci\u00f3n, tambi\u00e9n se realizar\u00e1n acciones en Twitter, Facebook y Youtube. Cada una de ellas estar\u00e1 acompa\u00f1ada por un hashtag para que pueda ser compartido y seguido por los usuarios. El primero de ellos es #LasGafasMasCarasDelMundo y se ir\u00e1n creando nuevos a lo largo del verano.<\/p>\n<p>La agencia ha desarrollado adem\u00e1s la web <a class=\"enlace\" style=\"font-size: 100%;\" href=\"https:\/\/www.losobjetosmascarosdelmundo.com\/\">Los objetos m\u00e1s caros del mundo <\/a>, una plataforma digital donde se podr\u00e1n ver los objetos protagonistas de la campa\u00f1a. Esta web invita a los visitantes a compartir su contenido y a ayudar en la difusi\u00f3n de la campa\u00f1a de concienciaci\u00f3n vial. Solo as\u00ed conseguir\u00e1n bajar el precio de los productos.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5nGnZyAsLFY\" width=\"854\" height=\"510\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los objetos m\u00e1s caros del mundo\u2019, la nueva campa\u00f1a de Ogilvy &amp; Mather Publicidad para la DGT quiere concienciar a<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-46768","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DGT campa\u00f1a distracciones 2015<\/title>\n<meta name=\"description\" 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